As a business owner, it is imperative to be concerned about how others view your business and you as the owner of that company. People who have an unfavorable opinion about your company will more likely not do business with you. If they share their negative views about you online, …
Solely using radio and TV ads, billboards, and newspapers for business promotion can lose your company a lot of business. While these types of advertising do have their place in an overall marketing plan, the place to be is online – with an eye-catching website that engages viewers with valuable …
Have you ever wondered why your search results are different between your laptop and your other computer devices? It’s quite common. Many factors make up the difference in Google results between different computers. Google terms this as “personalized results.”
All computers have an exclusive Mac and Local IP address. Google approximates …
To maintain high search engine rankings today, you should be meticulous about evaluating the quality of the content on your site and its usability. This includes your company reputation as a major ranking factor in SEO.
Google Quality Raters guidelines (QRG) have more influence in Google search rankings and are relevant …
As technology continues to advance in mobile marketing, Google has updated its mobile search layout to better serve users who utilize their smartphones and other hand-held devices to look up places and things wherever they happen to be. Redesign features include pagination, thumbnails, refinements, and the search box. Most changes …
While you may take advantage of social media to market your business, are you focusing broadly or locally? Trends show that localized social marketing is hotter than ever and is not being utilized enough. Social media platforms are developing new tools to help businesses in multiple locations capture audiences, authenticate …
Pay-per-click or PPC marketing is a great way to build your mailing list, elevate brand awareness, or to highlight a specific service or product – all while remaining within budgetary constraints. PPC ads draw a lot of traffic in a short amount of time, as well as creating conversions. Although …
You can locate a lot of information on the web on ranking for search engine optimization. It can be challenging to decide what variables to focus on and which are not appropriate right now. It’s much too easy to become overloaded with data and to get overwhelmed. However, there is a more natural …
Marketing is an all-encompassing term for the tools you use to advertise and promote your business. You can choose from social media, an email campaign, and many other promotions that can all work well. Used appropriately, PPC marketing is highly effective for increasing brand awareness and provides an excellent return …
While using trial and error can be an effective marketing strategy, it often takes time to get the results you want. Periodically reviewing your plans lets you know what’s working and what’s not and what can be improved so you can make necessary changes and achieve a higher rate of …
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My business has worked with Top Marketing Agency for the past few years and they have been amazing. Their agency is like an extension of our company, they know what we need and they are driven to help us succeed!