When you want to attract potential customers and boost brand awareness, you will find that digital marketing is a smart way to go. If you have more than one storefront, looking into your options for digital marketing for multi-location businesses should be the first order of business.

What Does Digital Marketing Mean?

Digital marketing essentially means your plan to reach out to targeted audiences by way of the internet. As an umbrella term, digital marketing could include various strategies as a customized plan – including pay-per-click advertising (PPC), social media marketing, search engine optimization (SEO), email marketing, and much more.

Multi-Location Businesses

When formulating a plan for digital marketing, you may wonder if you need to do anything different when you have more than one location. The good news is that you may not necessarily need to switch up your strategy. However, you will want to make some focused changes to get the results you need for all your locations.

Having multiple locations is different than a single location business in many ways. You have a lot to consider, including the products at each storefront, what may only be offered in one location, and the exact locations from one county or state to another.

Don’t Go It Alone!

The answers to all of the questions you may have regarding digital marketing to span all of your locations come from hiring a team with experience in this field. A multi-location business has to have a digital marketing strategy that caters to all storefronts – not just a singular location. You need to know that every location will get enough attention and plenty of coverage online to reach and inform users in that region.

Making It Work for You

There are some changes that you may want to consider when coming up with a good digital marketing strategy:

• Ensure all locations have unique content pages and always avoid duplicate content
• Put together Google My Business pages for each separate location
• Always stay consistent with your contact information and listings
• Think about starting PPC ads to boost awareness for each location
• Put together email marketing campaigns that cater to every location

Call Top Marketing Agency First

Here at Top Marketing agency, we are happy to help with all of your PPC and SEO needs so that you can get the word out there about all of your business locations. Our in-house experts know how to tailor a digital marketing plan that will offer you incredible ROI and lasting results.

Are you interested in learning more about the benefits of digital marketing for multi-location businesses? We are here to help at Top Marketing Agency. Give us a call at (888) 843-9840 to learn more or set up a free website SEO audit.