Social media marketing involves using social networking sites to promote ideas, products and services to potential customers. This is a radical shift from customary marketing practices which usually take place in face-to-face interaction or through advertising in mass media.
Social media marketing is favored by business people more than traditional platforms for several reasons. One, it can reach more potential customers than customary means of marketing. Second, it is relatively cheaper than the cost of advertising in other forms of mass media. Finally, social media marketing can be used to target very specific markets or audiences, unlike mass media where the message is indiscriminately directed to the covered population.
LinkedIn is a popular social networking site that can be effectively used for social media marketing. This site currently has more than 200 million users worldwide. LinkedIn is more specific as it is used to establish professional relations that the site calls “connections.” In 2008, it launched a feature called Direct Ads which are used by company owners for sponsored advertising. It also has an element called “groups” where individuals form links under one interest.
Just like other forms of marketing, promotion in LinkedIn must be completed by specialists to make the most out of the services it offers. Top Marketing Agency excels in all areas of online marketing, from search engine optimization to social media advertising, including LinkedIn. With years of experience and a pool of proficient personnel, we provide our clients the best solution for all their internet marketing needs.
More than the technical aptitude, we incorporate our clients’ core principles and values in their campaigns. Top Marketing Agency values truthfulness in promotion and advertisements. More than that, we offer our clients unique campaigns because we understand that each company has inimitable and particular requirements.
Contact us today at 888-843-9840 to discuss your LinkedIn advertising needs.
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