Since the invention of the first search engine in 1990, a lot has changed. Webmasters and content providers did not even begin optimizing websites for search engines until the mid-1990s, but when they did, search engine optimization (SEO) was born.  Some of the basic goals of SEO have remained the same, … Each year, billions of dollars get spent on advertising, but the essential form of marketing is word-of-mouth advertising, which is in direct correlation with reputation management. This is because, as a business, you are often only as good as what the public says you are. This means that when publicly speaking as …   In 2020, every business needs to be online, especially with what has taken place over the past few months. Without a proper online presence, any business can fail. The only way to stand out from the competition is to be different. This is where website design comes into play. What … You’ve probably noticed a lot of brands choose the color blue for their logo. However, is blue really right for your company? While you may choose a color for your site simply because you like it, it’s important to know the psychology behind colors. There are specific colors you should … Marketing is nothing new to our society. In fact, the first marketing efforts date back to the industrial revolution. With global marketing spending to be projected to reach $1.3 trillion in 2020, every business needs to think carefully about where they spend their marketing budget. This is where an experienced marketing … As a business owner, you’re looking for ways to get the word out about your business and grow the company at the same time. One way of doing just that is with PPC marketing otherwise known as pay-per-click marketing. Knowing what PPC marketing is and how it works will help … Negative reviews posted on your website or social media pages are something no one wants to deal with. You would probably rather just let them disappear among all the positive reviews of your company and service. However, that can be detrimental. As part of your online reputation management strategy,  handling … When it comes to your online reputation, your website is where it gets started. It is vital that as a business owner that you have a solid website design to accurately represent your brand, who you are, and the products or services you can provide. There are four must-have items that … As a business owner, you already know the necessity of having a website. You know the importance of having a website that works with your customer to give them the information they’re looking for. However, you may not understand the real benefits of and need for responsive website design. Whether you’re just … As a business owner, you know that it is critical to have a strategy to manage your image online now more than ever. Whether you’re online at the time or not, your business and brand are being discussed around the clock. Comments are being made, questions are being asked, and …

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