Promoting your business is a given. The question is how to do it in the most cost-effective and profitable way. Depending on the type of business you have, local search engine optimization or SEO can be a critical aspect of your overall marketing strategy. Advertising to local customers via Google, … As a business owner, it is imperative to be concerned about how others view your business and you as the owner of that company. People who have an unfavorable opinion about your company will more likely not do business with you. If they share their negative views about you online, … Solely using radio and TV ads, billboards, and newspapers for business promotion can lose your company a lot of business. While these types of advertising do have their place in an overall marketing plan, the place to be is online – with an eye-catching website that engages viewers with valuable … You may be using the terms “social marketing” and “social media” interchangeably, but they are actually quite different. These marketing concepts work together well but have distinct traits that set them apart from one another. Social marketing is the process of changing or keeping someone’s behavior to benefit that person or … Have you ever wondered why your search results are different between your laptop and your other computer devices? It’s quite common. Many factors make up the difference in Google results between different computers. Google terms this as “personalized results.” All computers have an exclusive Mac and Local IP address. Google approximates … To maintain high search engine rankings today, you should be meticulous about evaluating the quality of the content on your site and its usability. This includes your company reputation as a major ranking factor in SEO. Google Quality Raters guidelines (QRG) have more influence in Google search rankings and are relevant … As technology continues to advance in mobile marketing, Google has updated its mobile search layout to better serve users who utilize their smartphones and other hand-held devices to look up places and things wherever they happen to be. Redesign features include pagination, thumbnails, refinements, and the search box. Most changes … While you may take advantage of social media to market your business, are you focusing broadly or locally? Trends show that localized social marketing is hotter than ever and is not being utilized enough. Social media platforms are developing new tools to help businesses in multiple locations capture audiences, authenticate … Are you completing all the necessary tasks to reach not only your current customers but increase your brand and business awareness? It can be challenging to run your company while marketing it at the same time. This is where marketing expertise from a specialist like Top Marketing Agency can help. … Pay-per-click or PPC marketing is a great way to build your mailing list, elevate brand awareness, or to highlight a specific service or product – all while remaining within budgetary constraints. PPC ads draw a lot of traffic in a short amount of time, as well as creating conversions. Although …

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