When thinking about whether or not your business should have a website, the short answer is yes. Every business needs a website. Even if you believe that you have more than enough customers, or too much on your plate, there are many reasons why your business deserves an online presence.  Adds … Since the invention of the first search engine in 1990, a lot has changed. Webmasters and content providers did not even begin optimizing websites for search engines until the mid-1990s, but when they did, search engine optimization (SEO) was born.  Some of the basic goals of SEO have remained the same, … Whether you are a business owner, run an art studio, or whatever sort of industry you may be in, there is one common factor between all of these entities, the need for a great website. Your website exists primarily to give your customers the information they need, and also why …   To develop a successful PPC marketing campaign, you must begin with a strategy. Pay-per-click marketing can be confusing, but the best way to start off is to decide what you want to accomplish, and the goals of your company.  Common PPC goals might include better brand awareness, product and brand consideration, … Each year, billions of dollars get spent on advertising, but the essential form of marketing is word-of-mouth advertising, which is in direct correlation with reputation management. This is because, as a business, you are often only as good as what the public says you are. This means that when publicly speaking as …   In 2020, every business needs to be online, especially with what has taken place over the past few months. Without a proper online presence, any business can fail. The only way to stand out from the competition is to be different. This is where website design comes into play. What … Marketing is nothing new to our society. In fact, the first marketing efforts date back to the industrial revolution. With global marketing spending to be projected to reach $1.3 trillion in 2020, every business needs to think carefully about where they spend their marketing budget. This is where an experienced marketing … With its ever-growing popularity among users of all ages, it’s no wonder businesses take advantage of social media for brand promotion and customer interaction. However, there is a right way and a wrong way to go about using this important marketing strategy. Note these 5 social media mistakes to watch … If you own a business, you need to incorporate the use of social media as part of your marketing strategy in 2019. Don’t know how to go about it? We’re here to help. Many businesses prioritize the wrong social media platforms, which is easy to do since they change so often. … Effective search engine optimization strategies must be consistently re-evaluated and adapted to changes in search engine algorithms, notably Google. While we sometimes know when these changes are coming, there are other times we don’t. It pays to be proactive with SEO maintenance tasks so that you can remain up-to-date on …

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