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When it comes to websites and digital content, responsive design is no longer an option; it’s a necessity. What is responsive design, and why is it so important? Have you ever visited a website on your phone or tablet and had trouble navigating your way around? Maybe the text ran off the …
Are you building out or assessing your marketing strategy? If so, you’ve heard about social media marketing. You’ve likely heard that you should be implementing a social media marketing strategy in 2020 and beyond, but what are the benefits of social media marketing? Build Your Audience Social media marketing is the most accessible …
There is no doubt that right now are uncertain times. It is essential when people are scared and frightened that leaders and businesses react in the right way, proactively preparing for the future. Reacting in a positive is how you stand apart from the rest. As social distancing takes precedence, millions …
It’s a fact that email marketing has the power to improve conversion rates, but not just any emails will do. For effective email marketing, there are best practices to keep in mind. Let’s discuss how email marketing improves conversion rates and how you can use email marketing tactics in your business. When you’re …
The coronavirus outbreak will affect all types of businesses — no organization will be immune to its impact. Marketing and comms teams should take a leading role in supporting their organization’s response. Create flexible response plans and continuously monitor the situation to adapt to changing conditions. We all know that we should have …
If you’ve ever noticed eerily relevant advertisements on your phone when you’re in a specific geographic location, this isn’t by coincidence. Smart companies are tapping into hyperlocal marketing with paid ads using geofencing. This marketing method is used to target potential customers who are physically close to your local business, searching …
Email marketing funnels are an instrumental part of an email marketing strategy and help to bring visitors back to your site, increasing frequency and recency and increasing conversion rates. When visitors visit your website, they may not make immediate purchases; they may come and view the various products and services you offer, …
  Most business people know LinkedIn is excellent for connecting with business contacts, finding a potential new gig, and finding information and education on various topics. Most do not know how to truly get the most out of social media marketing with LinkedIn. LinkedIn is a great social media platform for business …
  There’s something authentic about a brick-and-mortar store; in an e-commerce world, a store with four walls is refreshing and adds value to the shopping experience. That’s why your reputation as a store is so outstanding. From the ‘open’ sign to the bargain rack at the back of the store, every …
Most people these days are familiar with Search Engine Optimization. Still, many don’t know how local SEO works or how to truly leverage it as an effective tactic for marketing and business. And truth be told, it’s hard to keep up with—an ever-evolving tool that requires constant vigilance, local SEO can be …

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