Google Search Mobile Layout Updates

Google Search Mobile Layout Updates

May 16, 2019
Topic: Blog

Google Search Mobile Layout UpdatesAs technology continues to advance in mobile marketing, Google has updated its mobile search layout to better serve users who utilize their smartphones and other hand-held devices to look up places and things wherever they happen to be. Redesign features include pagination, thumbnails, refinements, and the search box. Most changes affect searches on mobile devices, but some updates have also been made on desktop versions, as well.

The latest features include simplified pagination, increased thumbnail size for easier visibility, and distinct search box and refinements. As a site owner, you have the option to disable these mobile-specific alterations if desired. Change the “mobile layout” attribute to “disabled” to keep the older version in place.

No matter what the screen size of the computer, users should expect and have a smooth online experience, as this leads to more conversions. This applies particularly if they are looking for a specific part of your website. The new search layout helps work toward that goal, which can also increase progress for the metrics for behavioral success.

One advantage of this change is that websites that utilize AdSense search ads to monetize their sites may gain more mobile traffic. Your site’s AdSense ads must be configured to add a Custom Search Engine to benefit.

The last update to the Custom Search Blog occurred in July 2018, so this new layout is a sign that Google is responding to its Custom Search Engine. More than 630k sites are using this new setup.

To learn more about Google’s updated mobile search layout and how it can help grow your site and increase your revenue, contact the marketing specialists at Top Marketing Agency at (888) 843-9840.


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