What is your long term link building goal? What are the benefits that a web site could get from the link building? What are the best methods of link building?
Think of link building as getting “votes” for your site—if a high quality, relevant site links to you, it’s voting that your site is also relevant and of high quality.
Links that are leading to a website are counted and are considered indicators of popularity. Search engines, most especially Google, give a lot of value to back links. The more back links a site has the better it will look according to Google standards. The numerical value called page rank (PR) can then be assigned by Google. A good PR means good reputation for a website.
When it comes to link building, there are two directions that cab be followed. The first one is considered “link spamming.” This means that links are generated no matter if the methodology is ethical or not. There are link farms and article directories that accept spun materials in exchange for links that are low in quality. This technique could produce high-volume links, but the results are typically short-lived.
The next direction is a merit-based system of link building. Here, a preference is given more to the quality of links that are generated from authoritative sites. These sites have good PR and are relevant to the site that is requesting back links. This is, of course, a more difficult direction, however, it will gain more meaningful and long lasting results.
There are many effective methods that can be used for merit-based link building. Some of the most common are the following:
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