Marketing is nothing new to our society. In fact, the first marketing efforts date back to the industrial revolution. With global marketing spending to be projected to reach $1.3 trillion in 2020, every business needs to think carefully about where they spend their marketing budget. This is where an experienced marketing … As a business owner, you’re looking for ways to get the word out about your business and grow the company at the same time. One way of doing just that is with PPC marketing otherwise known as pay-per-click marketing. Knowing what PPC marketing is and how it works will help … Negative reviews posted on your website or social media pages are something no one wants to deal with. You would probably rather just let them disappear among all the positive reviews of your company and service. However, that can be detrimental. As part of your online reputation management strategy,  handling … Creating a website design that will help and not hurt your online presence is essential. Merely posting a site and some information on the web is not what will help you see increased revenue. You must understand the factors that go into your website creation. Whether you’re a brand new business … When it comes to your online reputation, your website is where it gets started. It is vital that as a business owner that you have a solid website design to accurately represent your brand, who you are, and the products or services you can provide. There are four must-have items that … As a business owner, you already know the necessity of having a website. You know the importance of having a website that works with your customer to give them the information they’re looking for. However, you may not understand the real benefits of and need for responsive website design. Whether you’re just … When it comes to PPC marketing, there are a few best practices to keep in mind. You want to ensure your marketing strategies and campaigns hit their mark. Otherwise, it feels as if you’ve wasted your time. So, how do you know that you’re using the best strategies to harness the power … As a business owner, you know that it is critical to have a strategy to manage your image online now more than ever. Whether you’re online at the time or not, your business and brand are being discussed around the clock. Comments are being made, questions are being asked, and … When it comes to running your business, you may have an online presence as the last thing on your mind. Sure, you understand the need for social media and online posting. However, you do not have the time it takes to properly run that side of your business while caring … The times you’re in are truly historical. You’ve heard the term “unprecedented” thrown around a lot. It is true. These times are truly charting new territory in how everything works. From your website to your PPC campaigns, now is the time to take a hard look at your website design …

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