To Hire In-House, or Outsource to a Marketing Agency?

November 10, 2017

Digital marketing is becoming more specialized than ever, and the range of services that digital marketing covers is increasing, too, as more of our world moves online. Digital marketing now includes SEO, graphic design, web design, video, social media, reputation management, branding, messaging, email marketing, blogging, paid advertising, just to …

Our Tips for Putting a Social Media Strategy in Place for Your Business

November 9, 2017

Social media is constantly evolving. Even the term social media makes it seem like one thing, but really, it is a term used to describe a number of very different platforms, each with their own unique set of etiquette, rules, limitations, and audiences. Social media includes Facebook, Twitter, LinkedIn, Pinterest, YouTube, …

Make the Most of Search Engine Optimization Techniques

October 18, 2017

It is well-recognized that effective utilization of search engine optimization¬†(SEO) techniques can elevate consumer awareness of your business and drive sales. Too many executives attempt to complete this enormous marketing task themselves. While there are successes, it is time-consuming and, unless you really know what you are doing, can potentially …

Social Marketing Works: Here’s How

September 30, 2017

All business owners recognize the importance and necessity of effective marketing. Questions arise, however, when you consider what types of marketing avenues should be utilized to reap the most benefits. When you choose to take advantage of social marketing to advertise your business, you expect big results. You want more …

Why You Should Take Advantage of PPC Marketing

September 13, 2017

Has your website been languishing because of few visitors and even fewer purchases? This is an excellent time to reevaluate your online marketing strategy. It may be the perfect time to institute a new technique. PPC marketing, or pay-per-click, is straightforward to initiate, delivers fast results, and is highly cost …

Why Your Company Needs Reputation Management Services

September 5, 2017

Initiating and maintaining effective online reputation management includes close monitoring, recognizing and manipulating the character of your online persona and its credibility. This integral part of your marketing strategy can additionally provide you with more prospective customers and the best ways to increase awareness of your brand. Quite simply, having …

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