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Website Design: Does Your Website Hold Up To Your Competitors?

March 31, 2020

As a business owner, your website design is critical to the success of your business. Gone are the days where you could ignore marketing online with a site that can hold up to those around you. Your website is the first impression of your business, products, and methods that your …View More

Why is Responsive Design So Important?

March 26, 2020

When it comes to websites and digital content, responsive design is no longer an option; it’s a necessity. What is responsive design, and why is it so important? Have you ever visited a website on your phone or tablet and had trouble navigating your way around? Maybe the text ran off the …View More

What are the Benefits of Social Media Marketing?

March 24, 2020

Are you building out or assessing your marketing strategy? If so, you’ve heard about social media marketing. You’ve likely heard that you should be implementing a social media marketing strategy in 2020 and beyond, but what are the benefits of social media marketing? Build Your Audience Social media marketing is the most accessible …View More

Don’t Quarantine Your Marketing Efforts Amidst the Coronavirus Outbreak

March 20, 2020

There is no doubt that right now are uncertain times. It is essential when people are scared and frightened that leaders and businesses react in the right way, proactively preparing for the future. Reacting in a positive is how you stand apart from the rest. As social distancing takes precedence, millions …View More

How Email Marketing Improves Conversion Rates

March 17, 2020

It’s a fact that email marketing has the power to improve conversion rates, but not just any emails will do. For effective email marketing, there are best practices to keep in mind. Let’s discuss how email marketing improves conversion rates and how you can use email marketing tactics in your business. When you’re …View More

Responding To Coronavirus: A Playbook For Marketing And Communications

March 13, 2020

The coronavirus outbreak will affect all types of businesses — no organization will be immune to its impact. Marketing and comms teams should take a leading role in supporting their organization’s response. Create flexible response plans and continuously monitor the situation to adapt to changing conditions. We all know that we should have …View More

Hyperlocal Marketing with Paid Ads Using Geofencing

March 12, 2020

If you’ve ever noticed eerily relevant advertisements on your phone when you’re in a specific geographic location, this isn’t by coincidence. Smart companies are tapping into hyperlocal marketing with paid ads using geofencing. This marketing method is used to target potential customers who are physically close to your local business, searching …View More

Significantly Boost Conversions With Email Marketing Funnels

March 10, 2020

Email marketing funnels are an instrumental part of an email marketing strategy and help to bring visitors back to your site, increasing frequency and recency and increasing conversion rates. When visitors visit your website, they may not make immediate purchases; they may come and view the various products and services you offer, …View More

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