Website Design and Development Trends for 2019
Some studies point to 97% of consumers are researching potential purchases online before buying, and with even more expected than ever before. To draw visitors to your business your website must be eye-catching and present strong attention to your brand so that viewers will stay with your site and explore what you have to offer. Ensuring that you keep up with website design and development trends for 2019 is crucial to remain viable and to rise above your competition.
Check out these four exciting web design movements to see what you can incorporate into your website:
- Uniquely tailored illustrations and graphic design options. Crafting inimitable drawings that highlight your company creativity and making your site stand out not only makes good business sense but appeal to retro lovers among polished digital designs we have seen in recent years. Complementary design options that work with your brand personality can create a solid impression that viewers will remember.
- Resilient design for strong user experience. Internet users expect a seamless online encounter from the moment they first click on your site. This can lead to an upsurge in conversion rates. According to one study, a compelling user experience can raise conversion rates up to 400% and a successful user interface design can elevate web conversions up to 200%. Conversely, this means that if your site is confusing or has a few glitches, that you are losing a lot of business.
- Responsive web design and apps. It’s no big surprise that mobile users spend more time online than those who use a laptop or desktop. In fact, they are likely to use their phones twice as often than other screens. What this means for your business is that it is no longer an option to optimize your site for all size devices, it is a necessity. You may even consider optimizing your logo to adjust to varying screen sizes.
Mobile apps or applications are explicitly intended for mobile devices but are now being integrated for use on regular desktop sites, as well. For companies who depend on their website as their singular service, their sites are developed with many layers of user interface for the best possible user experience. Since complex websites can be challenging to translate to mobile devices that only use responsive design, mobile apps can help. Businesses are also launching apps that permit users to switch from website to app and back while keeping the user’s account data and maintaining a constant visual brand layout.
- Colors and gradients that are bright and bold. Communicating with color is simple and powerful. Readers respond well to text that is easy to read, vibrant, and appealing, as color is the primary thing that is perceived when looking at a brand. The right colors on your website can mean the difference between keeping viewers engaged and high bounce rates.
Utilizing gradients adds interest without being too overwhelming. Carefully placed gradients are dynamic and complement text rather than detracting from it. Choosing the appropriate colors for gradients also work well with other visuals and will draw readers’ focus to a call to action or additional relevant information you are sharing.
Taking advantage of website design and development trends for 2019 can help take your business to the next level. Help your website stand out with the help of a professional website designer at Top Marketing Agency. We have the knowledge and expertise you need to bring your site to the forefront of your industry. Contact us at (888) 843-9840 to learn more.