Understanding SEO Reputation Management
What do you do if negative reviews and stories about your business start to appear in search engine results? Many potential customers look for companies via search, so protecting reputation is critical when you need to gain trust. The more you know about SEO reputation management, the easier it is to ensure you are covered.
What is SEO Reputation Management?
This digital marketing avenue uses SEO (search engine optimization) and various techniques to improve how brands (products, companies, people, political entities, and services) get seen online.
Brand reputation all boils down to focusing on what you can control. You must know what people have been saying about your brand, learn how to be accountable, and learn where to implement corrective actions to solve issues. You can work to recover the damage by addressing how you approach SEO reputation management.
- Nobody can control everything that gets said about their business.
- You may have an employee, partner, or consumer that says something that makes you look bad.
- There may also be company decisions that eventually come back to haunt you.
Embarrassment is just one factor with negative reviews. The more harmful damage comes from the loss of ROI, increased expenses, loss of customers, and damage to your brand value or equity.
SEO and Reputation Management
Many business owners may not realize that SEO is critical for reputation management. You want your first page of results to have accurate information and positive comments and put your business in a good light. Failure to have that could mean the risk of future harmful content bubbling up to the front page.
There are several ways to protect page one from having negative content, including the following:
- Boosting rankings of positive search results
- Suppressing negative search results
- Addressing all content types
- Hiring someone
Top Marketing Agency is ready to assist with all SEO and digital marketing areas. We understand the importance of showing your brand in a good light and have the fresh ideas and industry knowledge to get your online presence to a great spot. Get in touch with us today to learn more about the services that would suit your business best. Ask about an SEO audit to see where your website stands.