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The Value of SEO Marketing and Organic Traffic

The Value of SEO Marketing and Organic Traffic

The debate rages on:  “Organic SEO Traffic vs. Pay Per Click”. The expert Internet marketers at Top Marketing Agency recommend a one-two punch – combine the efforts of organic traffic with PPC. While PPC can generate “quick sale” visits, the benefits of organic traffic cannot be disputed for developing lasting relationships with visitors to your site.

Web Traffic

Generally speaking, web traffic is measured by the amount of data (information) received and sent by visitors to an Internet site. A web site’s traffic is determined not only by the number of visitors, but also by the number of pages visited. Site traffic is monitored for incoming and outgoing visitors. Popularity of each page or portions of pages are gauged to determine trends with regard to traffic. For example, traffic may vary from one country or region to another. The data collected is used to :

  1. help structure site
  2. develop content
  3. determine security issues
  4. highlight bandwidth problems
Effective site analysis allows a website administrator to gear content to the desired audience. This is accomplished with Search Engine Optimization (SEO) techniques to drive traffic organically to the site.

Website Traffic Measurement

Site traffic is measure to effectively analyze the type of traffic currently being generated, and to increase relevant traffic according to the data collected. The following data is collected to measure traffic to a site:

  • Number of visitors
  • Number of page views per visitor
  • Duration of visit
  • Duration of time spent on each page
  • Domain classes
  • Most popular time of maximum number of visits
  • Page requests
  • Entry page popularity (to determine how traffic is directed to site)
  • Exit page popularity (to locate broken links, bad pages or popular external links)
  • Path of page visits (to determine the most natural sequence of visitor views)
  • Link sources 
By monitoring a variety of data to any site, it is possible to determine what areas must be improved to increase the popularity of the site. To increase long-term relationships with a client base, the site must offer informative, relevant information to the visitor. This can best be achieved through organic traffic with an SEO plan as set forth by Top Marketing Agency.

Organic Traffic

Unpaid traffic to a website is called organic. While the indication is that organic traffic is “free”, the fact is that while a site is not paying a fee for a listed return, the work involved to generate organic traffic is invaluable. Maintaining continual relevant content so that the site is “crawled” on a regular basis is absolutely necessary.

Research indicates that the site returned in the top spot of a search receives the most visits, receiving 5% to 10% of total clicks. Each subsequent site on the search results list receives 30% to 60% of the previous listed site. The key is to hire a marketing firm, like Top Marketing Agency, that understands how to grow and maintain relevant organic website traffic.

Because there is such a vast wealth of information to be indexed on the Internet, it can take months for content to be crawled. Over eight billion pages were indexed by Google alone by the end of 2004! As a result, it can take months for new content to be reindexed. It is crucial to have the expertise to be certain new content is indexed as quickly as possible when growing a site’s organic traffic.

Contact Top Marketing Agency for a complete analysis of your website, and a comprehensive marketing program to maximize the traffic to your site!

 

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Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 3 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 4 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 3 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 3 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 3 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 3 months ago g
⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah 3 months ago g
⭐⭐⭐⭐⭐I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

Nabegha Tasneem 3 months ago g

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