img
Social Media Marketing Strategies for Every Business

Social Media Marketing Strategies for Every Business

September 11, 2014
Topic: Blog,SMM

 social media marketingEstablishing a strong presence on social media sites is only step one in the overall internet marketing equation. The key to success is not simply a presence, but learning how to effectively use, manage and leverage the benefits that social media marketing tools can provide to the full extent.

Know Who You Are: Not all of these tools may be the right fit for your organization. Choose the sites carefully that match best with your business culture and the image you want to portray to the public. Don’t assume that just because there is a social networking site out there that it is essential for your business to exist on this site. Take the time to carefully research each sites demographic, reach, and overall functionality to determine if they are the best fit for your business.

While there are a handful of sites including Facebook and Google Plus that have become essential to be represented on, you may find that others are not as imperative to your particular business model. While it doesn’t hurt to be represented on additional social media sites, it should make sense and support your overall brand message positively.

Identify Your Internal Resources and Prioritize: If you are new to social media or have a small support staff, be sure you have the personnel and tools to engage in these activities. While there are tools available to assist with content publishing throughout social media sites simultaneously, having someone to manage this process is essential to ensure quality control and the origination of frequent content publishing.

Develop and Implement a Strategy: There are pros and cons to all of these tools, so it is important to define what it is you are trying to accomplish before investing valuable resources. Create a timeline and project plan. Define your target audience to ensure that the sites you are focused on are where your customers are actually spending time.

Create Policies: Before you start a blog or invite people to “link in” to you, be sure that you have developed a set of guidelines about the do’s and don’ts of engagement and that these policies are well-documented and communicated properly. The quality of your content cannot be overlooked and is imperative in order to encourage and grow followers that the editorial and information published is of value and relates to your business or products. Frequency of publishing is also key to ensure that you are not overwhelming or creating an annoyance with your updates. There are certain times of the day that are suggested to receive the highest success rates and visibility.

For more information on social media marketing, contact Top Marketing Agency today at (888) 843-9840. We can help to craft a targeted social media strategy and manage the process for your business with quality content and effective results.

 

 

 

Share

Customer Testimonials “Top Marketing Agency”

5
I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

a month agog

5
I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

2 weeks agog

5
We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

3 weeks agog

5
I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

2 weeks agog

5
I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

2 weeks agog

Copyright 2020 © Top Marketing Agency, All rights reserved.