Many Website Owners Wonder – Do I Need Both SEM and SEO?
To have the best possible online marketing campaign, you need to employ numerous proven strategies to ensure that you are “covering all bases.” This includes the strategic use of both SEO and SEM. They are not the same, so it is important to know how they differ to utilize them effectively.
SEM is an acronym for search engine marketing. This action plan promotes websites by elevating their positions on SERPs or search engine results pages. Many different online marketing plans are included in SEM. Often, SEM is a term used that describes a single marketing strategy, like paid searches. Here, SEM focuses on compensated traffic and involves advertising and optimization.
On the other hand, SEO refers to search engine optimization. It is one aspect of SEM. SEO draws organic traffic from free, natural sources in search engines. If your business produces a blog post about making orange juice from scratch and someone searches for “the best homemade orange juice” on Google, the search engine would display top sites for that search result. When a viewer clicks your link, that is organic traffic.
The most successful SEO marketers can rank a website in search results and intuit what searchers might choose in a given search result. SEO is the balance between understanding how search engines operate and understanding the public. An effective marketing strategy takes advantage of both SEO and SEM.
SEM provides instant results, while SEO takes a little patience. SEO does give your website credibility in organic search results, though. SEM assures visibility. SEO is less expensive than SEM and can really pay off if you wait a little while. SEO encompasses more sources and drives referrals, social interaction, and searches.