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How You Can Benefit from Switching to Responsive Website Design

How You Can Benefit from Switching to Responsive Website Design

August 11, 2019
Topic: Blog

How You Can Benefit from Switching to Responsive Website Design

Are you looking for ways to optimize your website in the age of responsive website design? Top Marketing Agency has options for you. We have worked extensively with clients from a variety of industries to help them succeed in the online arena, and we are excited to bring you quality results that you can count on to increase your conversion rates, sales, and overall traffic.

Here are three ways that you benefit from responsive website design:

Better SEO

More and more, responsive design is becoming as vital to proper search engine optimization as publishing high-quality content. Hearty backlinks and bounce rates translate into higher search rankings for you, but you get more benefits than these for mobile-optimized websites. Google has been working since 2015 to optimize mobile-friendliness as a ranking signal, so brands benefit greatly from having one site that is consistent across platforms instead of a separate desktop and mobile website. Having a single responsive site also avoids duplicate content, which is something that can harm your search rankings.

Better conversion rates

Having a consistent user experience across devices is vital for bringing in new customers and subscribers. No one wants to be redirected over and over, based on the device they’re using, to a different page to access your site or certain features therein. A single secure website goes a long way toward improving user experience and minimizing inconveniences, meaning fewer visitors are likely to turn to competitors out of sheer convenience.

Better analytics reporting

A single site that is optimized for multiple platforms means that you get more comprehensive information about how users interact with your website on various devices. Why track numerous streams of data when you can implement a responsive site that allows you to pack all of your data into a single report? Google Analytics and other tools also condense tracking and analytics data and can divide it based on the devices that you want to monitor.

If you want to know more about how you can benefit from responsive website design, Top Marketing Agency is ready to step in and lend a helping hand to improve your brand and its image. For more information about our services, or to get your free consultation, call our team today at (888) 843-9840.

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