Get Ready Now: Google Aims to Launch Mobile-First Index in 2018

Get Ready Now: Google Aims to Launch Mobile-First Index in 2018

Get Ready Now: Google Aims to Launch Mobile-First Index in 2018

According to Google webmaster trends analyst Gary Illyes, the leading search engine will likely not be prepared to launch its mobile-first index until 2018. This is several months later than originally projected, which means you now have more time to prepare your website.

What is a mobile-first index? put it this way: “Google has started to use the mobile version of the web as their primary search engine index. A search engine index is a collection of pages/documents that the search engine has discovered, primarily through crawling the web through links. Google has crawled the web from a desktop browser point of view, and now Google is changing that to crawl the web from a mobile browser view”.

The number of web users who view the web either on desktop or mobile devices increasingly grows to favor mobile devices, with mobile views surpassing desktop views in ten countries – including the United States (Google, 2015). Anticipation has been growing for this exciting new option over the past few years, but Google wants to be fully prepared before this complicated change takes place. This includes the assurance that non-mobile-friendly sites will not be negatively affected. An index that is solely mobile-first may take several more years.

The eventual switch to a mobile-first index does not discount desktop content, it only means that mobile-first content will be indexed before desktop content. Google will inform webmasters in advance of the launch so that there will be no surprises.

There are several challenges to be faced in the development of a mobile-first index. Since mobile content is younger than desktop content, there is currently a greater volume of desktop content. In addition, much of the mobile content lacks rel=canonical and rel-annotations, making it more difficult for search engines to know which URLs are the most important to index and rank.

Sites that are already responsive, or are in the process of becoming that way, will be better prepared for this change since there are only minor differences in presentation of the data between mobile devices and desktop sites. Hidden content behind the “read more” links on any page through CSS will be included in the mobile-first index.

Even though the timeline for the launch of Google’s mobile-first index has been delayed, if your company’s website is not currently responsive, we urge you that now is the time to begin transitioning your site. Speak with an experienced marketing executive at Top Marketing Agency by calling (888)843-9840 to schedule an appointment to discuss preparations for the mobile-first index.

Does your business have a responsive website design? Use our free online tool to find out now!


Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I’ve worked with Top Marketing Agency for about 5 years- they have built and maintained many websites for clients of mine. Their communication, follow-through, and development knowledge are unbeatable.

Emmanuel Mercy 6 days ago g
⭐⭐⭐⭐⭐I came across this agency via Google. We hired Top Marketing Agency to align our social media effort to our brand alignment and she has impressed me every step of the way. Highly recommend!

Asim Khan 3 days ago g
⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 5 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 5 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 5 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 4 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 4 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 4 months ago g

Copyright 2021 © Top Marketing Agency, All rights reserved.