Building Professional Relationships One Client at a Time
Fact: There are many business owners that focus more on the income that they bring into their company, rather than on their interaction with clients and customers.
Fact: A lot of the time, business owners see their customers as one time buyers and thus expendable.
As a business owner, it is extremely important that you take the time to make sure that all of your customers know that you truly appreciate them, and not just because they are a paying customer. A lot of the time, what many miss is the fact that it is not just about the money we rake in per month or quarterly. When building your professional relationships with your clients and customers, there are other factors that should be considered.
Make Their Experience More Personal and Enjoyable
How many times have you gone into a store and came out angry or frustrated because you just couldn’t find what you needed, and the staff there just walked on by or never came back after they said they were going to help you?
Frustrating right? Well the one thing to remember, if you don’t want to give your customers that same experience, you have to make them feel important and not like just another faceless customer. It doesn’t matter if you offer your products in a “brick and mortar” store, or if you are online, and you offer them email marketing services or other website services; it is important to make every moment with that customer count.
Spark the Conversation First
One thing to constantly keep in mind is that each and every customer that comes to your company for products or services is just as important as the next. When you find someone looking for a product or reading the back of the package, walk over and find out if they have any questions, or if they have found the information that they were looking for.
It is a proven fact that most customers will not ask someone for help, because they tend to get embarrassed, or they’ve had a previously bad experience with a different company and are reluctant to deal with the workers to prevent a similar situation. By sparking the conversation with them you have a higher chance of giving the customer:
- A positive, lasting impression about your company and the people that work for you.
- A confidence that will stay with them–that if they ever need to know something in the future, your workers will answer any questions that they may have.
Lasting Impressions Count
By following these very simple steps, you will find that your customers will leave your company having had the best, friendliest, and most helpful business experience possible, and you can almost always guarantee that they will not only be back, but they are going to be telling their friends and family about their experience. And if you left them with a positive experience, you can be sure that the next time that they come to your for something, they are more likely to bring a friend along with them.