August Online Marketing Success Story

Increasing brand awareness and customer education on services and products were of primary goals for this client.  They had an aggressive growth strategy with plans to open additional storefront locations including new sates.

With expansion on the 5 year business plan, they were interested in the development and implementation of an online marketing strategy that focused on the current locations, as well as the development of a targeted road map for all future locations.

Challenge

• Current site had decent existing traffic but wanted to see a substantial increase.
• Wanted to see an increase in calls and appointments for services.
• Was interested in shipping more product on a National level.
• Customer conversion rate was low, although site was experiencing visits.
• Build online awareness, education, and visibility to local customers.

Strategies Utilized

• Targeted on Page and Off page SEO techniques which focused on local customers interested in their services.
• Robust PPC Campaign.
• Social Media Marketing implementation, branding and ongoing relevant content publication.

Results

·         Overall Site Traffic – Increase of 141%

·         Organic Traffic – Increase of 250%

·         PPC Traffic – Increase of 75%

·         Facebook, Social Shares and Likes – Increase of 350%

Not only did our client see a significant increase in conversions and overall site visits due to the services provided by Top Marketing Agency, however, they have also been able to successfully open additional locations and have expanded their services to 3 states. Website and conversions continue to increase significantly year over year for all locations.