Are You Getting The Most Out Of Search Engine Marketing Using Google Shopping?

Are You Getting The Most Out Of Search Engine Marketing Using Google Shopping?

January 30, 2020
Topic: Blog

Remarketing ads are a great addition to a search engine marketing strategy. Shopping ads show up at the top of Google’s search results when the searcher has a high purchase intent. It can drive significant sales to your website by listing essential product details such as product name, price, offers, and shipping information. Google displays your products along with your competitors and allows visitors to comparison shop right on their search results page.

Google shopping ads are a part of Google Ads, and your site can be included on a cost per click basis. Listing your ads isn’t enough, to make sure you get the highest ROI, you must optimize your ads to get the highest clickthru rates. Additionally, you must suppress your poor performing products and ensure that your best-performing products are listed before your competitors.

Increasing Frequency & Recency

Driving traffic to your website is important, but most visitors have to visit your website a few times before feeling comfortable in making a purchase. Bringing back repeat visitors is referred to the recency and frequency.

When visitors come to your website more often, it is a sign that there is more of an interest in your products and a more likely probability that they are considering purchasing from you. By using remarketing campaigns, you can bring people back to your website over and over again.

Remarketing with Google Ads

Google Shopping ads can also be used as a part of a remarketing campaign either through the display network or Gmail campaigns. Building remarketing campaigns helps to drive visitors back to your website to purchase your products.

We create comprehensive strategies to help get your products in front of your prospective customers, remarket to them to increase the frequency and recency of visitors returning to your site, and ultimately increase sales of your products from paid search.

To learn more about our search engine marketing strategies and how the  Top Marketing Agency team can help you dominate Google Shopping ads, contact us today at (888) 843-9840.


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