About Local Search Engine Optimization – Helpful Tips
Promoting your business is a given. The question is how to do it most cost-effectively and profitably. Depending on your business type, local search engine optimization or SEO can be a critical aspect of your overall marketing strategy. Advertising to local customers via Google, Bing, or other search engines increases your brand awareness and brings more customers to your physical location.
Here are some valuable aspects of local SEO that you should make sure to incorporate:
- Your mobile site should be responsive to all sizes of devices. Your site must be adapted for use on tablets, smartphones, as well as desktops and laptops so that visitors get the whole experience and they get it quickly. Also, Google penalizes sites that are not mobile-friendly.
- You should have content that is up-to-date, interesting, relevant, and engaging so that visitors will remain on your site and click through. Each content page needs at least 300-500 words.
- Web directory listings like Yelp, Angi, etc., add backlinks to your site. They must be current and accurate, so periodically checking them is essential.
- Be sure you are located on popular social media platforms for your industry. It’s unnecessary to be on ALL of them, but pick the most common and post regularly. Interact with customers, and you’ll bring more business with little effort.
The great thing about hiring Top Marketing Agency for your SEO and digital marketing needs is that you will always have a partner for success in your corner. We work to get to know you and your business, including how you wish to be portrayed in the local climate. Whether you are part of a legal firm, auto dealership, or HVAC company, we have the tailored solutions you need.
Do you think you could benefit from a professional SEO Audit? Get in touch with us today!