2016 Marketing From the CMOs and CEOs

2016 Marketing From the CMOs and CEOs

When it comes to marketing and sales, both departments within a company are not always on the same page. Not only can this lead to tension between departments, it can affect revenue directly when the lines of communication are a bit blurry. There are a few tips that CEOs and CMOs can keep in mind when it comes to running their departments.

Marketing vs sales

Firstly, sales and marketing should agree on the definitions of all the terms used. While many terms used in sales and marketing may have a broad, common meaning, when these terms are used within departments meanings can easily change. These types of blurred communication lines can directly affect revenue. Hold a meeting, and get everyone together for a collaboration, so that everyone is on the same page.

Making the connection from revenue performance to sales can include a lot of parameters. It’s a good idea to try to filter the noise, and find correlations and metrics that work. The old adage, “too many cooks spoil the pot” is a true one. Find statistics – and statisticians – that work, and provide clear lines as to the effect of sales and marketing directly on revenue.

To further make sure that sales and marketing departments are on the same page, make a commitment. A good way to do this is to have SLAs, or Service Level Agreements, between departments. It’s not a guarantee that sales and marketing departments will work well, or efficiently together, but it is definitely a step in the right direction.

Top Marketing Agency stays right on top of the latest trends and advice from top marketing professionals. To hear what we can bring to your company, give us a call today at (888)843-9840 to hear how we can help with advertising, SEO, sales, and marketing, and working between and with departments.


Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 3 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 4 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 3 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 3 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 3 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 3 months ago g
⭐⭐⭐⭐⭐I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

Nabegha Tasneem 3 months ago g
⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah 3 months ago g

Copyright 2021 © Top Marketing Agency, All rights reserved.