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Why you need a professional website design for your business

Why you need a professional website design for your business

July 19, 2014
Topic: Blog,Website Design

website design

Many business owners still make the mistake of thinking that professional website design and online marketing are simply extensions of traditional print marketing strategies. After all, a web site is just a collection of pages, why is it any different from a magazine or a brochure?

The difference is, that Internet-enabled marketing allows customer interactivity to attract potential customers and develop a closer relationship with your business. You can treat the Web the same way you have always treated print, but if you do, you’ll be missing the huge new marketing opportunities that online marketing offers you and that customers increasingly expect.

To meet today’s customer demands for more information and expected website functionality, you need to think about using the internet more and with proven strategies that really work. This means upgrading your web operation to offer customers more detail and transparency into your inventory, pricing, and delivery, plus (especially) feedback mechanisms that allow your customers to feel that they are in control of the dialogue with you and your products or services.

Because customers want this information and increasingly feel entitled to share their opinions, businesses need to be ready for customer feedback and respond appropriately. There’s no longer an excuse for your not putting customer needs first. There’s just too much competition in today’s marketplace. Let’s face it, businesses that do not have a website or whose website does not feature the latest website functionality will find it increasingly difficult to survive. Below are a few suggestions to consider when developing any business website, in order to maximize conversion and yield new customers:

Design: Make things easy to find and use on your website.  Contact forms should be simple to use and easy to see. The overall design of your website should reflect your business, and what it is that you offer.  Try not to clutter your pages with irrelevant content, and above all make your services and products easy to find.

Functionality: Your website should be view-able and functional on all access points. Customers will access your websites on phones, tablets, and on desktop, and it’s important to make sure that your website looks and works the same way regardless of where people are looking at your site from.

Content: Always publish content! Blogs or New Services, Featured Products or Specials, posting content regularly draws new customers to your website. Talk about it!

Interact: Interact with customers through your social networking sites.  Any feedback is good feedback, and establishing to your customers that you want to help address concerns is always better than ignoring them.

If you are looking for an effective and professional website design for your business, contact Top Marketing Agency today at (888) 843-9840. We can help grow your brand online and increase customer engagement and sales.

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Customer Testimonials “Top Marketing Agency”

5
I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

2 weeks agog

5
I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

3 weeks agog

5
We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

2 weeks agog

5
I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

a week agog

5
Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

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