Why is Reputation Management So Important for Your Business?

January 31, 2018
Topic: Blog

Reputation Management for Small Medium Businesses

Reputation management is more important than ever, since both good and bad news travel just as quickly online.  Vendasta.com has noted that star rating is the prime factor consumers use to evaluate a business. Opinions are formed by 88% of consumers who read up to 10 online reviews. Small business owners must have numerous quality and relevant reviews. Outdated reviews have less impact than current ones, and your prospective customers rely on this information before making a buying decision.

“When it comes right down to it, online reviews translate to business lost or gained for your company.” Jeff Sherman, Founder of Top Marketing Agency

Reputation management services are beneficial because they help emphasize positive online reviews and aid in tracking what is being posted online about your company in real time. These services allow you be proactive rather than reactive. Negative online reviews can be quite damaging and costly for businesses. This includes not only social media platforms like Facebook and Twitter, but also sites like Google Plus, Yelp and more. Tracking all these different sites is very time consuming without the professional assistance of a marketing agency.

Whether true or not, negative commentary can be restricted with an effective reputation management campaign.  There are numerous advantages to hiring experts to initiate this process:

  • Social media intervention can substantially lessen unfavorable press about your business, while fostering favorable comments at the same time.
  • While repairing a damaged reputation is critical, reestablishing a positive one is just as important. Strategies can be instituted across an assortment of platforms for ultimate success.
  • Develop and maintain trust with current clients and future ones with swift and accurate online interaction that is timely, honest, cordial and authoritative.
  • Immediate response allows you control of an unfavorable situation and keeps it from escalating.

Top Marketing Agency has the necessary experience and expertise to portray your business in the most positive way possible to uphold your good name and keep customers returning. Phone us at (888)843-9840 to schedule a consultation to learn more about our strategies for effective reputation management and developing a positive online forum that draws more customers and increases revenue. Our premium services are very affordable and worth the effort.

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