What You Need to Know About SEO

What You Need to Know About SEO

Search Engine OptimizationMost small businesses know that getting on the first page of Google’s search results is important. But did you know that the number-one ranking on the page gets more than a third of the traffic, and that the bulk of the rest goes to the other entries on that page? Getting on the first page is vital and Search Engine Optimization (SEO) is the tool that gets it done.

But it’s a complicated and ever-shifting discipline, and one that we study carefully here at Top Marketing Agency. Technology changes. Rules change. Customer habits change. To help stay on top of the current climate, here are some lessons worth learning:

Location-Specific SEO is Important

By some measures, four out of five people who search are interested in something local, and GPS-enabled smartphones facilitate their choices. These are folks in your area looking for your location or address, your hours or whether you have a certain product. Moreover, these people are far more likely to buy something after they search.

Do your best to make sure they can find you. Optimize around location-specific keywords; make sure that your name comes up when they search both for your company and your competitors; and be sure that your hours and contact information are correct on all of your sites. If you are a bricks-and-mortar business, include a photo.

Keywords Are About People

A good keyword strategy flows from intimate knowledge of your customers. For example, if you sell tennis shoes, you’ll likely optimize around brands like Nike and Adidas. But you’ll also want to know how your customers refer to their shoes. If you have a young customer base that refers to their shows as “kicks,” “scoots” or “trainers,” those may be keywords, too. But you’ll only know that by communicating with your customers constantly, in person and via tools like surveys and social media.

Focus on Mobile Optimization

As the world turns to mobile devices, Google has shifted its emphasis to the mobile world too (read their Mobile Playbook here). The takeaway is that your mobile sites should be optimized for search like anything else. Moreover, customers must have a high-quality user experience, no matter what device they are using, In fact, you should design for mobile first. Your websites should be responsive, and render well on smartphones and tablets, as well as desktops. If you have iPhone and Android applications, consider native apps that make full use of the functionality available.

Include SEO Throughout Your Marketing Plan

If you are spending time, money and effort to employ a keyword strategy and optimize your sites for search, make sure that the folks who run your social media and write your press releases are aware of and a mirroring that strategy. It leverages your online efforts.

Quality is Job One

Google practices are ever-evolving and they will continue to morph. Yet while rules and practices will change, on thing will not: the emphasis on quality content. Keywords and other strategies are important, but the best way to optimize for search is to provide content that customers want to read—and that answers their questions—in a format that is easy to use. If you can do that, customers will find you, they’ll buy and they’ll return.

Want to learn more about Search Engine Optimization? Call Top Marketing Agency at (888) 843-9840 and find out how we can help.




Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 3 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 3 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 3 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 3 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 2 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 2 months ago g
⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah 3 months ago g
⭐⭐⭐⭐⭐I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

Nabegha Tasneem 3 months ago g

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