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What To Look For In A Website Design Company

What To Look For In A Website Design Company

January 28, 2020
Topic: Blog

Is your website feeling outdated? Ready for a revamp but don’t know who’s best to work with? Here’s what to look for in a website design company, so you are geared for success. Below is what we consider the golden rules to consider when picking a design firm.

Portfolio

One of the best ways to gauge a design company is to ask to look at their portfolio. A web design firm should have great examples to show off their work. Make sure they have mobile-friendly designs and forward-thinking concepts. You can also ask for a list of references from their previous clients to have a better understanding of the type of project, whether it was a joint effort with other agencies, and how the customer feels about working with the agency.

Language

The language that your website is written in can determine future costs to maintain it down the road. A website is genuinely never “finished,” so it is likely that you may want to make adjustments. Having your website created in a easy-to-read language and living on a platform or server that developers love can save you a ton of money to make updates down the road.

Consider Open Source Platforms such as Shopify, Magento, and WordPress so you can easily extend and configure most areas of your website with ease. Additionally, languages like PHP can save you as much as $20 an hour against say a .Net developer.

Customer Experience

When selecting a design company, be sure that their designs offer great customer experiences. When looking at designs within their portfolio, be sure that you can quickly identify what they do, what services or products they offer, how to place an order, contact them, how to reach them on social media, etc. Customers need to carry out tasks on your website easily. UX enhancements can improve the experience and shorten the steps needed to reach you. Customers need to place orders, check on orders, and share reviews about you or your products can significantly increase conversions and overall customer sentiment, potentially creating repeat buyers.

Digital Transformation

Digital transformation takes into account the processes you use to run your company and looks to automate those processes as much as possible. Ultimately saving time and money for your organization but can also expedite order processing on behalf of the customer and finally provide faster service and support.

Partnering with a design firm that understands digital transformation can save you a lot of time and money in the long run as they make recommendations on how to streamline your processes and create the best possible experiences for customers.

Marketing Chops

It’s useful to partner with a design agency that offers marketing services. As they are likely to recommend or add in enhancements that help with typical marketing efforts. Marketing conscious agencies can make it easier for sharing of content, implementing SEO tactics during your websites build, recommend the best email marketing and lead nurturing programs, and develop automation that will help to improve customer support efforts.

If you’re looking for a website design company, who can deliver a design that your customers will love, contact Top Marketing Agency today at (888) 843-9840! We can help you to create a responsive website that helps to make the customer experience simple, as well as marketing services that will help you drive traffic and sales.

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