What Social Media Platforms Should I Use?
If you own a business, you need to incorporate the use of social media as part of your marketing strategy in 2019. Don’t know how to go about it? We’re here to help.
Many businesses prioritize the wrong social media platforms, which is easy to do since they change so often. The specialists at Top Marketing Agency will talk with you to determine your goals and which platforms will work best for you and help you with a customized social media audit.
Is your business B2B, B2C, or both?
Facebook is a wise choice for B2C, although it sometimes works for B2B. Industries like news and information, sports, marketing, real estate, health and wellness, fashion, entertainment, e-commerce, and auto do well with Facebook and target ages 25-55+. Search engines regularly view your Facebook profile for local search results.
Twitter is also appropriate for B2C and some B2B. Businesses are focused on retail, fashion, telecom, sports, health and wellness, news and information, e-commerce, finance, and travel and hospitality. Most users are from ages 18-29 and are both women and men.
Instagram is best for B2C and covers auto, fashion, arts and crafts, beauty, event planning, travel and hospitality, food and beverage, health and wellness, e-commerce, and photography primarily for women 18-35.
Pinterest works well for B2C businesses like food and beverage, travel and hospitality, e-commerce, fashion, beauty, event planning, health and wellness, retail, arts and crafts, and home and garden. Mostly women from 18-45 utilize Pinterest.
LinkedIn is a premier outlet for B2B and B2C employment in the areas of science and technology, marketing, professional services, financial, legal, IT, health and wellness, and manufacturing industries. It focuses on men and women from ages 25-45.