What Not to Do to Adapt Your Social Marketing to Modern Trends

What Not to Do to Adapt Your Social Marketing to Modern Trends

September 24, 2019
Topic: Blog

What Not to Do to Adapt Your Social Marketing to Modern Trends

Are you looking for things to do to evolve your social marketing to stick with modern social marketing trends? Top Marketing Agency is ready to help. Whether you want to get the most out of current Instagram trends or you want an agency that can help you stay ahead of your social media in general, we can help! Our specialists want to work with you to provide you with options that grow your business in a way that is healthy and beneficial to the longevity of your brand.


There’s a lot of talk about what you should do to improve your social marketing strategies, but it’s also critical to know what not to do. Here are some tips for what not to do when marketing your brand on social media, as well as ways you can handle these situations positively:

Avoid sending unsolicited private messages

While in the past, it was widespread for up-and-coming influencers and other commercial entities to send private messages to promote their content; this is becoming less welcomed as a marketing strategy. The key to marketing yourself as an influencer or any other type of personality is to work smarter, not harder.

Something you can do instead of sliding into the DMs is staying focused on public promotion. Keep interactions general and public, and only move into private communications for endeavors like collaborating with influencers and other such goals. If you want to market your product or service to potential clients, DMing them about it isn’t going to endear them to you. Focus on timely and courteous public interaction to build relationships with your base.

Never lose your cool in the face of critique

If you’re met with criticism on social media or other platforms for things that you do or say, or aspects of your business are critiqued for various reasons, don’t get defensive. You telling the customer that they’re wrong does not convince them that you’re right. Make sure to step back and cool off for a bit before you respond, but keep responses timely and positive. Remember that criticism is not something that is always made in bad faith. People often leave feedback, which can help you improve your business and make the user experience better for everyone. Even if it hurts or is uncomfortable to do so, learn to take criticism in stride and think about how these suggestions can help your brand.

To become more comfortable with criticism, something you can do is host polls and invite users to leave feedback for you so you know how you can improve. Not only does this grow your business, but it also endears you to your audience. They can then see you as a business owner who truly cares about providing the best experience for their customers and followers alike.

Don’t be dismissive or rude to followers

The worst thing you could do when faced with criticism or other not-so-positive interactions on social media is completely dismiss the claims being made, or be rude because you dislike what is said. Much like getting defensive and losing your cool, brushing off criticism does not help you improve your business. Instead, it closes you off to trajectories that you can take to grow your business model. Most critiques are made in good faith, and being dismissive of negative statements or customer experiences breaks the trust that you develop with your audience. Being rude or dismissive in the face of criticism or negative customer experiences creates the impression that you might treat all customer experiences like this if they’re not positive.

Always address customer questions and concerns with kindness and timely responses that are aimed at educating, answering queries. Invite customers who have negative experiences to address you privately to reach a satisfactory resolution. Do not immediately private message people who critique your business, and instead ask them to contact you so that you can resolve the issue with them in a way that is beneficial to all parties.

If you want to find out adapt your social marketing to modern trends, Top Marketing Agency has the experience as well as the expertise that you need to uplift your business. For more information about our wide variety of marketing services, or to get your free consultation, contact our team today at (888) 843-9840.


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