What Mobile First Responsive Web Design Could Mean For Your Online Presence
Website design for auto dealers, restaurants, home services and all other types of businesses has one thing in common when it comes to website traffic, the majority of traffic is coming from a mobile device. We all know the importance of mobile-friendly websites has rapidly changed over the last decade, but many people are surprised to find that mobile users overtook desktop users as far back as 2017, and as of 2022 smartphone website traffic accounted for 59.4% of total website traffic.
An increasing number of users are mobile-only, so if your website cannot meet their needs, this translates into losing prospective clients. Additionally, Google is dedicated to enhancing user experience with a mobile-first index. This means you must be on top of mobile-first response web design to keep up. Do you have a mobile-optimized website? If so, you are likely on the right track and have a much better chance of creating a friendly user experience for your customers. A good mobile experience for your users also helps with Google search engine optimization, as responsive design is one of the 200+ SEO factors that affect Google search rankings. However, businesses that have overlooked the importance of mobile usage and a good user experience for their customers are likely being left behind by their competitors with superior mobile-first design and by Google which ultimately wants the best experience for their own search users as well.
Mobile-First: Both Cost-Effective and Valuable
Mobile-first website design is no longer a trend but more of a requirement. You want to offer all users an optimized experience regardless of the device they are using to try to access your pages. When you have products or services you want to share with the masses, the only way to do it is to ensure everyone has access. Taking the initial steps for mobile-first and mobile-friendly design will be well worth the investment and will set you up for success. When designing a new website for our clients, the first thing our web design team does is consider the mobile user experience and optimize for mobile-first website design.
All Screen Sizes = Optimal UX
When you have a mobile-first web design, your layout is formulated with a user-friendly experience in mind. This may only be relevant when switching to another device, but your pages must perform well across the board. The size of the screen is a major importance but not the only thing to consider for a positive user experience. It’s equally important to consider the image sizes, the website forms, the phone numbers, icons, different phone & tablet devices, the multiple browsers (Chrome, Safari, Firefox, Duckduckgo, Edge, etc.), the speed of the site and many other factors are extremely important to consider when designing your website for the best user experience possible. Failing to implement mobile-first and mobile-responsive best practices in website design will likely mean less traffic, fewer conversions and ultimately fewer sales for your company.
As a business owner, you need to know that the mobile revolution is here now, and you need web design services specific to mobile viewing to stay on top of the game. Call Top Marketing Agency at (888) 843-9840 to learn more about our mobile-first response web design or to schedule a free marketing & web design consultation to see how we can help.