What is SEO?
The time has come. You have finally launched what you feel to be a successful website to advertise your business after spending considerable time and probably considerable effort. Now, the customers will flock to you online and in person. Unfortunately, that is just not likely. There are more critical steps to take to ensure online visibility and promote your goods and services to your target audience. One critical method involves effective use of SEO or search engine optimization.
SEO positively affects your unpaid or organic results in web searches and involves bringing your website to the top of search engine rankings, namely, Yahoo, Google and Bing, so that it is seen by more people than if it were on the second or third page of search results. Also, the more often your website appears in results, it becomes more visible, as well, and brings more visitors to your site.
Targeting different types of searches, such as local vs. national, unique images and very specific keywords can bring your website much more visibility. Marketing professionals who have extensive experience utilizing SEO know how search engines operate, what online searchers are looking for and what keywords will best reach your target audience. They can effectually manipulate keywords to provide the optimum effect and build relevant links to draw potential customers right to you.