What Is Online Reputation Management? Learn Why It Matters!
You may hear some of the buzz about reputation management and why you should be thinking of checking how you are viewed online. But, what is it?
In general, reputation management is a way of impacting public perception when it comes to your brand. This is done with active engagement of various conversations regarding your brand as well as carefully monitoring.
Why It Matters
Many studies have been done over the past several years, showing just how important online reviews have become. An astounding 92% of shoppers like to check out reviews online before making purchases, big or small.
Many modern consumers like to turn to Google initially to gather some details about a company or their products/services before they decide. Seeing many raw, honest reviews and commentary on social media seems to be a tipping point for many buyers today.
Effectively Managing Your Online Reputation
If you are a busy business owner, you may not have all the time that you need to monitor and work on your online reputation. This is where we come in here at Top Marketing Agency. We have the best team and the latest reputation tracking technology to give you the insight you need on your brand, what others are saying, and how you can react to consumer reviews.
Just a sampling of some of the areas that we can touch on when working with you for a better online reputation include:
- Getting more high-quality reviews from consumers
- Working on rapid, public response to reviews
- Monitoring any brand mentions online
- Developing a conscious content marketing plan