What Is A Content Marketing Agency?

If you’re new to digital marketing, you may be asking what is a content marketing agency? This is a common question and we’ll dive in and share out thoughts on the topic.

Content Marketing

Content marketing is content creation that speaks to your target audience, which can then be promoted through channels such as search engines, email marketing, paid search, and social media. Before getting started with content marketing, you should have a content marketing strategy.

Content Marketing Strategy

A content marketing strategy starts with understanding your product and services, understanding the user experience, and understanding the subject matter. It is then the process of developing a strategy of creating content which could include, blog content, videos, images, white papers, presentations or infographics that could be used to engage with your target audience.

Once you understand the type of content and the topics of that content, you need to determine what marketing channels you will use to reach the target audience such as search engines, email, and social media marketing.

Content Marketing Calendar

Once you have your strategy and topics, its time tom creates a content marketing calendar. This will align everyone with what content will be distributed and when. Things such as video production and written content take longer to create so there must be some lead time, this should be taken into consideration when planning the calendar. Additionally, you’ll need to think about who is creating the content and how fast they can turn it around. If you have a marketing team or will be using content marketing services from an agency can depend on the turnaround time.

Content Marketing Agency

A content marketing agency helps to create a content marketing strategy, content calendar, and create compelling content that will drive results and improve conversion rates. They’ll use tactics such as search engine optimization to ensure that you get the most out of your content. Distributing content through the various channels when appropriate such as Google’s display network, using Google remarketing to reach previous site visitors and specific audiences, as well as email marketing and social media on Facebook, Instagram, and Twitter.

Top Marketing Agency is a successful content marketing agency that can help you with creating and executing a content marketing strategy that works. Contact us today to get started.