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What are the Benefits of Social Media Marketing?

What are the Benefits of Social Media Marketing?

Are you building out or assessing your marketing strategy? If so, you’ve heard about social media marketing. You’ve likely heard that you should be implementing a social media marketing strategy in 2020 and beyond, but what are the benefits of social media marketing?

Build Your Audience

Social media marketing is the most accessible tool to begin to build your following or increase your audience. Nearly 3.5 billion people were active on social media in 2019, and the numbers are only growing. By using social media to market your business, you have access to a vast pool of potential customers who want what you offer.

Increase Authority and Engagement

Social media marketing is one of the most powerful methods you can use to increase your authority in your niche. Especially if you’re a service-based business, you should be using social media to communicate with your targets and to position yourself as an authority in your field. Engaging with your audience builds trust, and people do business with companies they like and trust.

Tracking and Measurement

Social media marketing is vastly measurable, showing you exact results. Once you begin to execute social media marketing tactics, you’ll be able to see exactly how your efforts affect tracked events like leads generated, referrals, click-through rates, and conversion rates. All of this data helps you make informed decisions as you tweak your strategy over time, maximizing your results. Top Marketing can manage all of this for you, analyze what is or isn’t working, and make expert suggestions for improving your ROI.

High Return on Investment

Speaking of ROI, social media marketing helps you grow your online presence, put your brand in front of potential clients, and get real-time feedback and results. Social media marketing can provide the most significant ROI. If you’re not tapping into it, you can be missing out on a fantastic opportunity to grow your brand or product-based business exponentially.

Now is the time to take advantage of a comprehensive social media marketing strategy. Let’s talk about the benefits of social media marketing and what that looks like for your business and how it can be the most powerful marketing tool you tap into this year! Give us a quick call today at (888) 843-9840 for your free consultation.

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