User Engagement Might Be The New SEO
Many businesses want their websites to rank high within search engines, but this often becomes a moving target. With Google algorithms constantly updating, it can be challenging for business owners to stay on top of the latest trends. Top Marketing Agency is here to let you know there are better ways to go about it than spreading your resources too thin. We have the digital marketing experts you need to reach or exceed your SEO and ranking goals.
Did you know? Optimizing for search engines may no longer need to be your main focus. Over the past decade, Google’s ongoing algorithm shifts point to a new market focus on hitting user expectations. We can help you understand online marketing and the best ways to improve your website’s user experience while increasing traffic and enhancing rankings.
Search Engines and Engagement Metrics
Search engines are not open books. While Google will tell the public as core algorithms update, it can remain secretive about proprietary information. These are some user engagement metrics that Google and other top search engines value as priorities:
- Mobile Optimization – Most searches today seem to originate from a mobile device, so it is only natural that websites should be optimized to meet user needs.
- Semantic Search – Google is known to judge keyword use and how they are used. Keywords and phrases must appear naturally, meaning if they detract from page readability, it can penalize page ranking.
- Dwell Time – This metric looks at how long a user spends on a page before returning to a search engine. Search engines use this metric to judge page relevance to user queries.
How is your website holding up to others out there today? Are you seeking help with website design and development, backlinks, and organic search traffic? You are not alone, as we work with many business owners looking to get traffic and leads from their websites. Whether you’re a plumbing company looking to generate more leads, a car dealer or business professional looking to drive more traffic or a brand new business looking to get started, Top Marketing Agency is here to help with all your digital marketing needs. From marketing strategy consultations, to providing free tips and marketing advice, our goal is to share our knowledge and help our clients thrive! You can start with our free SEO audit to see how your pages stack up and where you can improve.