Top Marketing Agency Discusses the Importance of Online Reputation Management

Top Marketing Agency Discusses the Importance of Online Reputation Management

October 28, 2011
Topic: Blog,Reputation Management

According the the Random House Dictionary (2011):

rep·u·ta·tion [rep-yuh-tey-shuh’n] noun:

  1. the estimation in which a person or thing is held, especially by the community or the public generally
  2. favorable repute; goon name
  3. a favorable and publicly recognized name or standing for merit, achievement, reliability, etc.
  4. the estimation or name of being, having, having done, etc., something specified
For any business, Top Marketing Agency’s Online Reputation Management is crucial to keeping your business on top. Our experts can help your business with:
  • Reputation Building – especially important for new businesses, or businesses new to the online market, building a good reputation within your specific industry and with your customers is essential to becoming successful online.
  • Reputation Maintenance – even for established businesses with a good reputation within the online community, it is crucial to maintain your place in your industry.
  • Reputation Repair – inevitably, there is the chance for any business to experience a dissatisfied customer or malicious competition. Regardless the source, repairing your company’s reputation is critical when this happens.

How is My Online Reputation Managed?

Online Reputation Management is a time- and labor-intensive process that requires daily monitoring and upkeep. One of the key factors of a successful Online Reputation Management campaign is through Social Media Marketing (SMM). The goal of an effective Online Reputation Management campaign is to continually monitor any mention(s) of your company, brand, product or service and manipulate the ranking of the mentions, such that:

  1. Positive, or good mentions are ranked high in the search results
  2. Negative, or bad mentions are pushed as far down the rankings for search results. By pushing the negative comments (reviews, etc.) down the rankings, the mention becomes less visible to online users and will minimize the effect of that negative comment.

What Platforms Will be Used for Online Reputation Management ?

Top Marketing Agency’s Online Reputation Management specialists will track every mention of your business, brand, service or product and adjust every facet of your online marketing campaign to handle the mention(s) accordingly. Our Online Reputation Management experts understand the specific logarithms of each search engine (Google, Yahoo, Bing,etc.) and how to manipulate the ranking results to assure negative mention(s) are pushed beyond the first page of search results:

  • Social Networking: by utilizing the social media platform (Twitter, FaceBook, etc.), any negative comments can be addressed immediately
  • Blogging: blogs must be updated on a regular basis to achieve notoriety as the industry expert. Because Top Marketing Agency monitors your businesses mentions closely, the blogs for a specific mention can address any concerns. It is essential that your company blog represent your commitment to the customer.
  • Directory Listings: choosing the most effective keywords and key phrases for your company will assure that your business is listed correctly and regularly.

An Online Reputation Management campaign must be designed as a unique component to your business online marketing campaign. With Top Marketing Agency on your team, your Online Reputation will truly reflect your commitment to excellence.


Customer Testimonials “Top Marketing Agency”

I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

2 weeks agog

I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

3 weeks agog

We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

2 weeks agog

I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

a week agog

Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

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