To Hire In-House, or Outsource to a Marketing Agency?

To Hire In-House, or Outsource to a Marketing Agency?

To Hire In-House, or Outsource to a Marketing Agency?

Digital marketing is becoming more specialized than ever, and the range of services that digital marketing covers is increasing, too, as more of our world moves online. Digital marketing now includes SEO, graphic design, web design, video, social media, reputation management, branding, messaging, email marketing, blogging, paid advertising, just to touch on a few. And, within each of these service categories, we can dive down even deeper, with “SEO” including on-page and off-page SEO and 200 more factors, and “social media” could mean being regularly active and engaged with any number of social networks ranging from Facebook to YouTube. If you are a small or medium business owner, you know you need strong digital marketing, but you might wonder if it is better for you to keep your marketing efforts in-house, or hire an outside marketing agency.

Many businesses keep their marketing in-house. That might be a good fit for some businesses, but it depends on what your goals are. Above we listed out some of the most fundamental elements of a modern digital marketing strategy. Even that list is incomplete – as it leaves out new technologies that will be released, changes to SEO strategies, new social platforms, mobile applications, and the list continues. Many business owners have a strong “DIY” attitude – one that has helped them be successful at running their business. The key, however, is that ALL of the elements complement one another, and if any one key ingredient is missing, it is likely your overall campaign will not be successful, especially if you are in a competitive market.

The good news: hiring a marketing agency is nearly always going to cost you less money than hiring an internal staff member.

Yes, really. reports “The median annual Marketing Manager salary is $96,046, as of October 30, 2017, with a range usually between $83,692$113,082″. Of course, this depends on several factors including where your business operates. If your single staff member worked non-stop 24 hours and 7 days a week, they still would not be able to take on all of the tasks of an agency. Mastering each different creative art and technical aspect isn’t feasible for one person to handle. With an agency, you get access to a full team of people who are all highly experienced and specialized in their niche. An agency will be able to move many different parts simultaneously, and will be able to respond much faster if data shows that any element needs to be adjusted.

Once you have decided hiring in-house isn’t the best option, you will have a new task at hand: choosing the right marketing agency. Almost any marketing agency can offer the same suite of services, so often times it will boil down to if they are a good fit for you or not. Take your time and find an agency that you will enjoy working with. Find an agency that listens and understands your business pain points and goals, and then measures steps to get you there. Find an agency that will share transparency about where your money is being spent, and will make honest recommendations to make sure your money is not being wasted on services that really aren’t necessary to get you where you want to be. Your marketing agency should be your partner in business, so be sure to have an idea of what you are looking for so you can ask questions that will help qualify any agency you talk with during your selection process.

Your business marketing can make or break your success. If you are looking for the right fit, we would love to be considered to be your partner in business. To learn more about our marketing agency, contact our team at Top Marketing Agency by calling (888)843-9840.


Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones 3 months ago g
⭐⭐⭐⭐⭐We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN 3 months ago g
⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 4 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar 3 months ago g
⭐⭐⭐⭐⭐Top Marketing Agency is great! They make running an SEO and Social Media Marketing Campaign easy and stress-free. I always find them happy to help and fast to action any requests or changes required. I would highly recommend their service.

Sam Smith 3 months ago g
⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

Drew Ford 3 months ago g
⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah 3 months ago g
⭐⭐⭐⭐⭐I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

Nabegha Tasneem 3 months ago g

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