img
To Hire In-House, or Outsource to a Marketing Agency?

To Hire In-House, or Outsource to a Marketing Agency?

To Hire In-House, or Outsource to a Marketing Agency?

Digital marketing is becoming more specialized than ever, and the range of services that digital marketing covers is increasing, too, as more of our world moves online. Digital marketing now includes SEO, graphic design, web design, video, social media, reputation management, branding, messaging, email marketing, blogging, paid advertising, just to touch on a few. And, within each of these service categories, we can dive down even deeper, with “SEO” including on-page and off-page SEO and 200 more factors, and “social media” could mean being regularly active and engaged with any number of social networks ranging from Facebook to YouTube. If you are a small or medium business owner, you know you need strong digital marketing, but you might wonder if it is better for you to keep your marketing efforts in-house, or hire an outside marketing agency.

Many businesses keep their marketing in-house. That might be a good fit for some businesses, but it depends on what your goals are. Above we listed out some of the most fundamental elements of a modern digital marketing strategy. Even that list is incomplete – as it leaves out new technologies that will be released, changes to SEO strategies, new social platforms, mobile applications, and the list continues. Many business owners have a strong “DIY” attitude – one that has helped them be successful at running their business. The key, however, is that ALL of the elements complement one another, and if any one key ingredient is missing, it is likely your overall campaign will not be successful, especially if you are in a competitive market.

The good news: hiring a marketing agency is nearly always going to cost you less money than hiring an internal staff member.

Yes, really. Salary.com reports “The median annual Marketing Manager salary is $96,046, as of October 30, 2017, with a range usually between $83,692$113,082″. Of course, this depends on several factors including where your business operates. If your single staff member worked non-stop 24 hours and 7 days a week, they still would not be able to take on all of the tasks of an agency. Mastering each different creative art and technical aspect isn’t feasible for one person to handle. With an agency, you get access to a full team of people who are all highly experienced and specialized in their niche. An agency will be able to move many different parts simultaneously, and will be able to respond much faster if data shows that any element needs to be adjusted.

Once you have decided hiring in-house isn’t the best option, you will have a new task at hand: choosing the right marketing agency. Almost any marketing agency can offer the same suite of services, so often times it will boil down to if they are a good fit for you or not. Take your time and find an agency that you will enjoy working with. Find an agency that listens and understands your business pain points and goals, and then measures steps to get you there. Find an agency that will share transparency about where your money is being spent, and will make honest recommendations to make sure your money is not being wasted on services that really aren’t necessary to get you where you want to be. Your marketing agency should be your partner in business, so be sure to have an idea of what you are looking for so you can ask questions that will help qualify any agency you talk with during your selection process.

Your business marketing can make or break your success. If you are looking for the right fit, we would love to be considered to be your partner in business. To learn more about our marketing agency, contact our team at Top Marketing Agency by calling (888)843-9840.

Share

Google Rating

5.0

Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐
We are very happy with the services received from Top Marketing Agency. They are a professionally managed company and take all the necessary action in time.

⭐⭐⭐⭐⭐
Top Marketing Agency optimized our website. Our SEO rankings and traffic improved. We've seen our organic traffic and leads grow.

⭐⭐⭐⭐⭐
Top Marketing Agency team is doing a good job, but we believe we can always achieve better results with our combined efforts! All the Best!

⭐⭐⭐⭐⭐
We have been using Top Marketing Agency services for close to a year now. We have seen quantifiable improvement in terms of website traffic, keyword rankings, and website speed.

⭐⭐⭐⭐⭐
Great company, this company helped me bring lots of traffic to my website and made my company profitable I recommend this company to everyone, my website sales increased 25% within 2 months

⭐⭐⭐⭐⭐
Top Marketing Agency and their team are the best of the industry. I have a small company and trust them 100%.  One sale pays for the service. Highly recommend!

⭐⭐⭐⭐⭐
By far one of the best companies, I have ever worked with. They are always attentive, provide great work, and the SEO value they provide is unbeatable. They always cater to my requests and go above and beyond in every way possible.

⭐⭐⭐⭐⭐
Top Marketing Agency is a professional and reliable company that offers great value at all times. We have been working with them for a long time and had a lot of success together.

⭐⭐⭐⭐⭐
Thanks for the fast design and layout of my website! Top Marketing Agency is first class and your help was awesome... Thanks again!

⭐⭐⭐⭐⭐
If you’re looking for a company to do your SEO Look no further than Top Marketing Agency. We have been with Top Marketing Agency for over a year and really enjoy working with him and the SEO results he has gained for us. Wonderful company and service.

Copyright 2021 © Top Marketing Agency, All rights reserved.