Tips that Will Help Improve Your Web Design

The way that any website is laid out, the fonts, colors and images that are utilized, or not utilized, is typically the difference between online success (high conversion and low bounce rates) and failure (low sales and high abandonment).

To ensure that your visitors will continue on your website to find information for a long duration after landing there, it is essential to make it as easy and as obvious as possible for the desired information to be found. With a few tips for improving your web design, it is possible to encourage potential customers to stay around longer, and actually make a purchase or contact your business regarding specific services offered.

One of the first things that you need to have available and prominently displayed on your site header, is a professional and polished logo that is easy to identify and provides a clear and concise message.

The logo is a crucial part of any companies entire brand message, and should provide a snapshot of what your business is all about in a clear and direct way.

Consistency when it comes to logos is also key, and making sure that the same logo is used across all platforms will assist with instant customer brand recognition throughout all medians. Selecting to use a different logo in multiple places whether it be a Facebook account or a print ad can confuse customers and result in inconsistent branding.

Another important asset to implement on a website, is an intuitive navigation menu which is easy to find, use, and understand. The site navigation is traditionally seen on a menu bar that is located at the top of  a website. It is also essential to offer secondary navigation option, beneath the main navigation bar or on the margin, which is referred to as the sidebar.

Ample navigation options are important because if a person cannot easily find where they want to go, they will simply find a site that is easier to use.

Eliminating clutter and irrelevant information is another important task which should be completed when designing any new website. If there are too many images, large blocks of text, or if the site is just too busy, people will not be able to easily find what they are looking for, and will quickly become overwhelmed and feel defeated.

When it comes to your web design, you can’t leave conversions to chance. It is essential to create a site that will encourage visitors to stick around, and take the desired action. For assistance with your site design, contact Top Marketing Agency today at (888)843-9840 for more information.