Tips for Successful Local Search Engine Optimization
Promoting your business is a given. The question is how to do it in the most cost-effective and profitable way. Depending on the type of business you have, local search engine optimization or SEO can be a critical aspect of your overall marketing strategy. Advertising to local customers via Google, Bing, or other search engines increases your brand awareness and brings more customers to your physical location.
Here are some valuable aspects of local SEO that you should make sure to incorporate:
- Your mobile site should be responsive to all size devices. Your site must be adapted for use on tablets, smartphones, as well as desktops and laptops so that visitors get the whole experience and they get it quickly. Also, Google penalizes sites that are not mobile-friendly.
- You should have content that is not only up-to-date and interesting but also relevant and engaging so that visitors will remain on your site and click through. Each content page needs at least 300-500 words.
- Web directory listings like Yelp, Angie’s List, etc., add backlinks to your site. They need to be current and accurate so periodically checking them is essential.
- Be sure you are located on popular social media platforms for your industry. It’s not necessary to be on ALL of them but pick the most common and post regularly. Interact with customers, and you’ll bring more business your way with little effort.