The Increasingly Digital Influence of Black Friday
Here is an interesting article on how consumers use the internet during the holiday season for researching what they want to purchase. They also are looking to see if there are coupons available and where the best prices are for the products they are searching for.
There’s a reason search engine results encompassing “Black Friday” include intense survival guides: the day after Thanksgiving is notoriously known as the ultimate shopping day for deals. Last year, the number of consumers shopping on the days following Thanksgiving increased from 138 million to 152 million .
The National Retail Federation predicts a 4% year-over-year increase in store sales this season, plus a strong 12% growth in online shopping. Traditionally a day in which shoppers line up outside stores before the crack of dawn, some of that dedication to deals is transitioning to digital.