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The Difference Between Rich Snippets and Schema Markup

The Difference Between Rich Snippets and Schema Markup

The Difference Between Rich Snippets and Schema Markup

Your website can earn rich snippets on search engines with Schema markup. Click-through rates increase, and you get more visible search engine placement. How does this work? How are Schema markup and rich snippets different?

Schema markup is a method of coding that supports embedded qualities in a Google search. Rich snippets are a primary example of an embedded feature.

Schema Markup

Also known as structured data, Schema markup consists of HTML tags that are added to your website code. There are two main kinds of Schema data – JSON-LD and microdata. When Google crawls your site, it notes the additional data and ensures that specific information is featured when gathering results for your page on the web. Schema markup allows information like NAP or name, address, and phone number to be retrieved for accurate listings about your business. Data is much more challenging to display and is often less reliable when Schema markup is not used.

JSON-LD quickly makes changes throughout your site via more substantial code, while microdata highlights some aspects of a particular web page. Schema markup not only tells Google about what is on your website but also what the information means.

Rich Snippets

Using Schema markup results in rich snippets. The algorithm determines whether a search engine query would benefit from a rich snippet box. If it does, Google emphasizes the search engine results with additional information. This helps users find answers to specific questions. Some examples of rich snippets include:

  • Thumbnail photos
  • Google My Business ratings
  • Star ratings
  • RDFa
  • Microformats
  • Dates for events and their ticket prices
  • Ratings for recipes, calorie counts, and preparation times
  • Breadcrumb snippets

Utilizing specific formatting techniques like Schema markup increases your chances of having a search result display rich snippets with your website.

Top Marketing Agency can help you improve your structured data and your Google search appearances. Contact us at (888) 843-9840 to learn more about Schema markup and rich snippets.

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They are the best SEO company for getting customers for your business asap.

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Very professional and hands on, they go to extra mile to get it done!

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We are very happy with the services received from Top Marketing Agency. They are a professionally managed company and take all the necessary action in time.

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Top Marketing Agency team is doing a good job, but we believe we can always achieve better results with our combined efforts! All the Best!

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We have been using Top Marketing Agency services for close to a year now. We have seen quantifiable improvement in terms of website traffic, keyword rankings, and website speed.

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Great company, this company helped me bring lots of traffic to my website and made my company profitable I recommend this company to everyone, my website sales increased 25% within 2 months

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If you’re looking for a company to do your SEO Look no further than Top Marketing Agency. We have been with Top Marketing Agency for over a year and really enjoy working with him and the SEO results he has gained for us. Wonderful company and service.

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I did a lot of research for a few months before choosing Top Marketing Agency.  He understands what we want to accomplish and knows how to get my company where is needs to be. I greatly appreciate all of his help!  Thank you again!!

Ang Julie
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Quality of SEO Service is too good as provided by Top Marketing Agency team it showed that you are capable of getting people to work together and effectively. The team is very supportive and done timely. I really appreciate the team for problem-solving in a pro-active way.

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I work for a plumbing company. Top Marketing Agency has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services.

Tamara James
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Your presentation was wonderful… your tips were helpful for the internet and social media users of all levels. Thank you for sharing your knowledge and expertise with us.

Sor Souchhy
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The website and SEO you did is working and I just want to Thank You Sooooo Much! It is very exciting to have actual business from our website.

Sam Mathew
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Top Marketing Agency has been amazing they have done so much for me and my company. They have gone above and beyond during this Covin 19 world we are all currently living in and I can’t recommend them enough. Thank you guys for everything.

Robert Klenn
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Jeff and the team were fantastic with the service provided. Regular contact and great results – I would highly recommend them as they are honest and achieved what they said they would

Paul Smith
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Thanks for the help with the website. I just got a new client searching for a plumbing company who felt I was a good fit based on my website. Results in the same week. Thanks,

Jim Francis
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Top Marketing Agency has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! Thank you

Ser Williiam
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It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

Jason Ankrah
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Jeff Sherman was available to answer our questions, help us improve our SEO and give us meaningful feedback in terms we could understand. We highly recommend Top Marketing Agency and really appreciate the professional attention paid to our site.

Shirley Setia
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I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

Prateet Sarkar
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Great company, this company helped me bring lots of traffic to my website and made my company profitable I recommend this company to everyone, my website’s sales increased to 25% within 2 months.

maricon magbanua
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I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

Ashley Jones
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We just completed our plumbing company's new website and are so excited to have it live!! It is so professionally developed. They also offer wide-array opportunities to grow your business.

Juliette Rose
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We just completed our new website and are so excited to have it live!! It is so professionally developed. They also offer wide-array opportunities to grow your business.

William Lucas
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I'm super happy with your service, they have answers to all my questions. The team is creative & knows their work right. I just got my store live yesterday & all my friends & family appreciated it, opting for their SEO service soon.

Nabegha Tasneem
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My new site is doing very well and is on page one for most of the Google search terms we want already. So far all the comments about the site have been great and it has already starting to earn income for our business.

Amanda Fischer
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I always wanted an agency that does generate tons of leads for our plumbing company. I found the Top Marketing Agency on Google itself. It's being a while since I am working with them & I can definitely see myself on Page 1 of SERP.

Coltrinah Gloffy
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We are more than satisfied with the Top Marketing Agency Search Engine Optimization services. They have developed and Get great SEO results for our plumbing company and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and this would not have been possible without the dedication of the Top Marketing Agency team. We feel part of a network and look forward to a fruitful relationship in the years to follow.

LIBIN JOHN
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Many thanks for your wonderful team and yourself to help with this project. By far, this is the best web development team I have worked with. I'm so glad to have your team and yourself to handle this project and I look forward to future collaborations.

Laila Maisarah
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Top Marketing Agency team far exceeded my expectations on every front, and I have very high expectations. Trust me, these guys are amazing.

nivra1988
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Top Marketing Agency is an excellent company that does outstanding work. They really understand their client's needs and their work is always prompt, professional, and very creative. I would definitely recommend their services to all.

Julius Bucog
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I wanted to take a moment and let you know how happy we are. You have shown great knowledge in regards to SEO best practices as well as optimization strategy and management leads for our plumbing company. Most importantly, you have obtained results, and that is an undeniable measure.

Jane Roberson
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Jeff is a true expert in the field of digital marketing. She is highly motivated to share knowledge and provide meaningful consultation. He is a pleasure to work with and very prompt and attentive in project management. During the course of my project, the designers and engineers did an awesome job. I will continue to use the Top Marketing Agency as my choice for an SEO, Website Design, and Social Media Marketing Campaign.

Emmy Ooi
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I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin
Testimonial

love doing business with Top Marketing Agency. Even during the COVID-19 crisis, they were punctual as usual & offered the same quality service as before.

Emma Sophia
Testimonial

Top Marketing Agency provided me with great SEO results. I'm happy for choosing them to increase my website's online visibility. I have decided to upgrade my SEO plan & hope to deal with them for the long term.

Darren Milward
Testimonial

Helped us when we had no idea how to begin with social media marketing. Did a great job educating me on the options as well as the process.

Jim Frederick
Testimonial

Jeff and his team did a fantastic job on our new website design for our new store. They have helped us get our social media marketing in check and we are so excited for what the future holds for us! So far it has been a whirl wind and we absolutely love it!

Tracy Dury
Testimonial

Thank you for everything~ The amount of time you spent with us working on our business forecast for 2018 was so incredibly appreciated and did not go unnoticed. We really appreciate your team and what they have done for us over the years.

Kristen K
Testimonial

Great people. Great products. Great results. I have done business with Top Marketing for years and would highly recommend! -- Mike Carson

Mike Carson
Testimonial

The staff at Top Marketing Agency have been very accommodating to adhere to our strict timelines. They helped guide us in taking our next steps into a merger with another company and the best practices to follow.

Jay Wathen
Testimonial

We appreciate everything you did to help us launch our new site. It looks great and the additional ideas you had were spot on

Steve Williams
Testimonial

We are very grateful for all that you have done for us and our business. Thank you for being so patient and always looking out for us and our best interests, it means a lot to Rick and I.

Annmarie Messner
Testimonial

Very attentive to our needs and situation. Jeff and Stephanie have been great to work with throughout the process.

Christine smithson
Testimonial

Great attention to detail. You designed us a beautiful site

Laura Miller
Testimonial

We did not need a website but just contacted them about social media marketing. Since I am not really comfortable or familiar with the ins and outs they...

Marg M.
Testimonial

The whole crew at top marketing is incredibly responsive and knowledgeable. Not only did they produce a creative and artistic website, but they were always...

J Z.
Testimonial

Great job on my new website. Two other agents in my office have asked me who I used. Sounds like you may be getting some more referrals

Lacey L.
Testimonial

Jeff Sherman (owner) and everyone at Top Marketing Agency do a great job for my business. I have dealt with several SEO companies that make a lot of...

Mike C.
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