The Correlation Between Social Media and SEO
There is no denying that SEO and social media work hand-in-hand. You can’t have one without the other, or it just doesn’t work as well. Sure, you could get by with just SEO if your site was getting enough traffic and all of the right links in, but who wants to do this? Let’s face it: Social media is here to stay. And if you want to succeed in this industry, you’ll need both SEO and social media by your side. As a full-service digital marketing and website design company, we have the knowledge, experience and proven results you can rely on when it comes to getting the SEO and social media results you desire!
With SEO, you’re targeting keywords within your content that match what people search on the Web. Search Engine Optimization, aka SEO, is specifically done to help get your website ranked higher on Google; and can be an amazing driver of organic traffic. SEO keywords are words and phrases that you want to include in your website content and indexing so that the search engines index your site and drive relevant traffic to your website. These search engines may be Google, Bing, or Yahoo!
You’re targeting social media users and creating brand authority for your company with social media. You want social media content to be engaging, relevant to your brand and industry, and valuable, which helps you build a community around your brand. Social media comprises websites like Facebook, Twitter, LinkedIn, and Instagram. It is essentially the targeting, branding, and engagement aspect of online marketing. Social Media is all about building authority for your brand on the web so that people know they can trust you as the expert in your industry.
SEO and Social Media are both essential to digital marketing. With SEO, you’re looking for people who are searching for your products and services so that they click on your ad and visit your site, allowing you the chance to convert them into a customer. And with social media, you’ve created a space where users can engage with you and your brand, get to know you better, and learn more about what you have to offer.
You probably notice the overlap in the above descriptions quite a bit, right? In truth, SEO includes social media because it takes both of these aspects combined to succeed at digital marketing truly. That’s why having a strong understanding of how both works are so important. And if you want to be successful in this industry, that’s something you’ll need to know. SEO and social media are two of the essential aspects of digital marketing. By understanding how they work together, you can create more effective campaigns to help your business succeed.
If you have any questions about how SEO and social media marketing can complement each other or how to put together the best marketing strategy for your company, contact Top Marketing Agency today for a free consultation and to learn more about how we can help! Call us at (888) 843-9840 for more information.