The ABCs of PPC Marketing

PPC marketing or pay-per-click marketing is an excellent way to promote a new service or product or to grow your mailing list on your website. As PPC ads generate traffic quickly, it is highly effective in generating conversions. Although a sale is not always necessarily forthcoming, a potential customer can be directed to sign up for your mailing list or to receive notifications as appropriate.

When you purchase a PPC listing on a search engine like Bing or Google it appears alongside the natural, organic search results for a given keyword or phrase. When the “searcher” clicks on your ad, he is brought to a designated page on your website. You only pay for your ad each time it is clicked by a viewer. Depending on the popularity of the keyword, it can cost as little as a few cents per click or more than a dollar. If you spend just the right amount, your ad is placed at the top of search results and customers see you first instead of your competitors. To stay within a reasonable budget, it is important to track your conversions.

Another benefit of PPC is that you can make changes to your ad within hours or days of its launch to keep up with market trends and conditions. You really cannot go wrong with pay-per-click advertising.

Contact the experienced marketing professionals at Top Marketing Agency at (425)905-2440 today to begin working on your PPC marketing campaign. Increase your website traffic and turn conversions into revenue for your business!