Staying On Top Of Your SEO: Top 4 Biggest 2021 SEO Trends
SEO is something that changes very fast. Top Marketing Agency wants all of our current and potential clients to be aware of all of the latest SEO trends. 2021 shows a few changes to the digital marketing field, and our team is always here to address any questions you may have. We have put together a helpful guide that hopefully sheds some light on the latest happenings:
- Video SEO
Online video is a trend that is currently exploding. With billions of active users on YouTube alone, it is easy to see why Video SEO is becoming so popular. For your videos to get noticed on YouTube and other platforms, you need to be sure that you are also optimizing your content.
- Voice Search
It goes without saying that voice search is a game-changer. Google stated that about four out of every 10 adults seem to perform roughly one voice search or more each day. There is also overwhelming data showing that over 75% of consumers think that voice search is the future. Please talk with us about optimizing your web content around conversational, longer keywords to get a jump on voice search trends.
- Search Intent
Did you know that Google is now making search intent one of the top priorities lately? Essentially, search intent results giving all Google users what they are looking for. The better your page can match a user’s search intent, the higher the page will rank.
- Google AI Algorithm
Ten years ago, you may not have figured artificial intelligence into your website creation, but here we are. Google AI Algorithms can now measure how often users are searching and clicking on your site within the first page results. The higher your organic click-thru rating is, the more your page has a chance to get a boost.