Starbucks and the 4 Keys to Social Media Engagement
The article below notes that even brick and mortar businesses engage in Social Media Marketing.
It is a ritual, either on your way to work or after you have opened the laptop or logged in. It doesn’t matter when but most of us do it. We pop down to the corner coffee shop or cafe and and order our latte, cappucino, flat white or even a soy version of all of the above… in fact I have my soya flat white with no sugar right next to me now provided by my local barista called affectionately ‘BJ’. We chat to the barista or the waitress as we wait for the morning brew, it is part of our offline rituals that makes starting the day engaging and social.