Starbucks and the 4 Keys to Social Media Engagement
The article below notes that even brick and mortar businesses engage in Social Media Marketing.
It is a ritual, either on your way to work or after you have opened the laptop or logged in. It doesnâ€™t matter when but most of us do it. We pop down to the corner coffee shop or cafe and and order our latte, cappucino, flat white or even a soy version of all of the aboveâ€¦ in fact I have my soya flat white with no sugar right next to me now provided by my local barista called affectionately â€˜BJâ€™.Â We chat to the barista or the waitress as we wait for the morning brew, it is part of our offlineÂ rituals that makes starting the day engaging and social.