Social Media Mistakes That Businesses Should Know

Social Media Mistakes That Businesses Should Know

Social Media Mistakes Social media has taken the world by storm in recent years as a necessary tool for the creation of brand loyalty. While the potential of social media is huge, most businesses do not know how to utilize each site properly and therefore are not experiencing the best results they could be seeing in return.

Social media is an influential way for businesses to communicate and connect with their customers. However, one of the primary mistakes that businesses make is using social media as a form of one-way communication. “In order for social media to prove successful for a business, it must be used as a two-way street by engaging with your fans,” says Jeff Sherman, CEO of Top Marketing Agency.

Another mistake made on social media is over-selling. Only about 10 to 20 percent of a business’ social media posts should be sales-focused. The other 80 to 90 percent should be some kind of fun fact or valuable information that customers will be interested in reading. While promotion is necessary every once in a while, a following will be lost if all messages are sales-focused. The third most common mistakes businesses make is not monitoring and simply ignoring suggestions, questions or complaints regarding products, services, or the business as a whole. “If no one is working to acknowledge posts by customers, they will begin to assume that you do not care about them, their loyalty or their business,” says Sherman.

Probably one of the most important skills a business needs to address when it comes to social media is the ability to add value. There is a lot of noise on social media and customers don’t want a business to add to it. “In order to make an impact with customers, a business must offer insight and value,” says Sherman. Another very important factor is to learn how to properly and effectively manage the overflow of communication. If your business is on all social media channels, from Twitter and Facebook to YouTube and LinkedIn, you’ll find yourself drowning in comments, tweets, etc. Learn to use available apps, tools, and settings to filter the important information from the insignificant.

Last but not least, business executives need to have a sense of humor. When creating content for social media, the content shouldn’t be a typical corporate response. “Posts need to be light-hearted and fun, with topics or stories that relate back to your core business and interests” says Sherman.

Top Marketing Agency based in Seattle, is a full service digital marketing company, specializing in providing results oriented internet marketing solutions to businesses. For more details about the importance of social media and information about how social media impacts your business and its bottom line, contact Top Marketing Agency at 888-843-9840.


Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐I have worked with Jeff Sherman and Top Marketing Agency for 11 years. Top Marketing Agency designed our plumbing company web site and did a truly fantastic job. I’ve gotten so much positive feedback! And, after 11 years, I’m still getting great feedback on how much people love the web site. In addition, the technical support Jeff Sherman has given me has been invaluable. If you want to work with terrific people and get the best SEO, Website Design result, go with Top Marketing Agency!!!

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⭐⭐⭐⭐⭐I am very pleased with the re-design of our plumbing company website by Top Marketing Agency. It has been a while, that I did not feel connected with my previous website - it looked typical of other companies. However, Top Marketing Agency consulted with me and helped me identify a design that is personalized, warm, and easy to surf. I would highly recommend Top Marketing Agency to any business/individual for their website's needs.

Ashley Martin 5 months ago g
⭐⭐⭐⭐⭐I wanted to have my website start ranking on Google Maps. I was struggling to get the listing to even appear on the Map. I found Top Marketing Agency and contacted Jeff Sherman who guided me through the steps necessary to increase the rankings. Email communication was a little show, but the results spoke for themselves. Within 3 months my listing was on the top 3 spots and after 6 months I was the number 1 position and have been since. Very happy with the SEO work.

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⭐⭐⭐⭐⭐We have worked with Top Marketing Agency for the last two years. They have provided excellent services and have resulted in an increase in revenue in our online marketing strategy. Good team effort I must say. I would highly recommend it to all.

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⭐⭐⭐⭐⭐It has been a pleasure working with Jeff Sherman and his creative team over the years. Their professionalism and expertise in web site development and SEO optimization have had a direct effect on our bottom line. We are greatly appreciative of the quick response to our questions and concerns and for the timely completion of projects.

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