Social Marketing Strategies: Posting Content Daily

It’s no secret that one of the largest challenges that companies face in this technological era is increasing traffic to their social media platforms and websites to grow and maintain their online presence. It can be an overwhelming challenge to business owners to determine what strategy is best for your business and how to stand out from other companies within your industry.

When it comes to social media outlets such as Facebook and Twitter – frequency matters. It is important to always be visible to your customer and followers on a daily basis to be posting content consistently, without inundating them with too much information.  Our suggested frequency has become once day on Facebook, and a minimum of 4-6 times a day on Twitter.

The time of day in which you post content is also crucial. On Facebook, the most active time of the day is 12:00pm (EST) with the most active day is Saturday. The timing of your posts makes all the difference in its effectiveness.