img
Small Business Owners Expand Spending for Digital Advertising

Small Business Owners Expand Spending for Digital Advertising

Small Business Owners Expand Spending for Digital AdvertisingSmall business owners are doing better than ever before. In fact, according to the most recent survey by Clutch, 59% of small business proprietors anticipate growth in revenue in 2017 and plan to spend additional funds on advertising and marketing in excess of what they did last year.

The study, Clutch’s 2017 Small Business Digital Marketing Survey, reviewed business leaders from 350 small companies about current movements in digital marketing and advertising professions. A ratings and review organization based in D.C, Clutch identified a small business as one with less than 500 employees. Revenue from 2016 was under $1 million for 46% of survey contributors and 40% of those businesses had fewer than 10 workers.

Last year, 68% of respondents spent $100k on marketing and 41% spent only $10k or less. For 2017, 49% of business owners will spend additional funds on digital marketing to elevate sales and increase brand awareness. A spending increase of 11-30% is anticipated by 36% of small companies.

Expenditures in digital marketing outlets are comprised of:

  • Social media paid advertising – 58%
  • Email marketing – 39%
  • Website – 56%
  • SEO or search engine optimization – 35%

Most of the small businesses evaluated, 335, employ their own marketing team members. About half of the companies depend upon 1 or 2 employees for their digital marketing programs. Digital marketing firms work in tandem with 80% of the small businesses and 43% utilize 1-2 agencies.

New and innovative marketing tactics are becoming more popular, with virtual reality and improved reality strategies being tested by 17% of the businesses surveyed. Video marketing will be applied by 29% of participants.

The bottom line is that small business entrepreneurs must emphasize search engine optimization techniques and paid social media programs, according to Clutch research analyst Michelle Delgado. Taking advantage of the popularity of online videos is also crucial to a successful overall marketing campaign.

Learn more about small business marketing from the professionals at Top Marketing Agency by calling (888)843-9840.  

 

Share

Google Rating

5.0

Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐
We are very happy with the services received from Top Marketing Agency. They are a professionally managed company and take all the necessary action in time.

⭐⭐⭐⭐⭐
Top Marketing Agency optimized our website. Our SEO rankings and traffic improved. We've seen our organic traffic and leads grow.

⭐⭐⭐⭐⭐
Top Marketing Agency team is doing a good job, but we believe we can always achieve better results with our combined efforts! All the Best!

⭐⭐⭐⭐⭐
We have been using Top Marketing Agency services for close to a year now. We have seen quantifiable improvement in terms of website traffic, keyword rankings, and website speed.

⭐⭐⭐⭐⭐
Great company, this company helped me bring lots of traffic to my website and made my company profitable I recommend this company to everyone, my website sales increased 25% within 2 months

⭐⭐⭐⭐⭐
Top Marketing Agency and their team are the best of the industry. I have a small company and trust them 100%.  One sale pays for the service. Highly recommend!

⭐⭐⭐⭐⭐
By far one of the best companies, I have ever worked with. They are always attentive, provide great work, and the SEO value they provide is unbeatable. They always cater to my requests and go above and beyond in every way possible.

⭐⭐⭐⭐⭐
Top Marketing Agency is a professional and reliable company that offers great value at all times. We have been working with them for a long time and had a lot of success together.

⭐⭐⭐⭐⭐
Thanks for the fast design and layout of my website! Top Marketing Agency is first class and your help was awesome... Thanks again!

⭐⭐⭐⭐⭐
If you’re looking for a company to do your SEO Look no further than Top Marketing Agency. We have been with Top Marketing Agency for over a year and really enjoy working with him and the SEO results he has gained for us. Wonderful company and service.

Copyright 2021 © Top Marketing Agency, All rights reserved.