img
SEO Trends to Prepare For In the New Year

SEO Trends to Prepare For In the New Year

SEO Trends to Prepare For In the New YearNow that 2018 is safely behind us, it’s time to go forward and outline strategic plans for 2019. Knowing what to expect in terms of online searches can help marketers ensure that they are ready for the changes and exciting advances to come. Remaining current on what is hot and what is not can aid in crafting the right marketing schemes and being in the thick of stiff competition. Here are five SEO trends to watch for in 2019:

  1. Snippets have a lot of impact.

Snippets are featured at the beginning of some search results. This brief text answers a query quickly and is often the response you hear from a voice search. Some studies show that almost 1/3 of searches come back with a snippet. As Google develops more advances in this technology, snippets will become even more prevalent. However, snippets do bite into search traffic. Readers are more likely to read the snippet than click on a website because it’s easier and faster.

Optimizing content for snippets should be a high priority this year. Since Google shows varying snippets depending on search queries, marketers must evaluate how content looks and sounds when different topics are searched.

  1. Voice searches are increasing.

Amazon Echo, Google home and the use of smartphones have increased the ways users engage in content. Voice responses are more common now than ever before. This means that content must be optimized for all the ways users conduct searches. How does your content sound when spoken aloud? Is it easy to understand? Answer these questions to make certain that your content is found through voice searches.

  1. Linkless references are gaining more popularity.

Google places a lot of emphasis on backlinks and uses them to determine if a site is trustworthy. But this has never really helped the content itself because links are not included to your site.

This is now evolving. Google has become better able to assess the relevance, value, and quality of page content without included links. While backlinks are still important, the content is what really matters most. Marketers should focus on strengthening brand authority with strategies to highlight brands with or without links to back them up.

 

  1. Topic clusters are becoming more important than keywords.

Google has become better at addressing user questions about broader topics and not just certain keywords. This is an extension of the movement toward more effective search results. Informative, relative, and comprehensive content that meets consumer queries must be prioritized over keyword-stuffed content.

Viewers are less likely today to search for a single keyword or two. They want answers and rely on search engines to know why they are conducting a search rather than focusing on keywords. Content that meets these guidelines will be more effective at solving questions on a certain topic instead of using isolated keywords. Topic cluster optimization will likely develop exponentially this year.

  1. Anticipating changes is important.

Search engine optimization is a growing process. It takes time to implement strategies and even more time to see results. Current trends focus on the constant generation of quality content that highlights brands as being trustworthy and knowledgeable.

It’s valuable to realize, though, that short-term techniques can still be used. Knowing that reproducing results requires thinking about what will happen in the future. Considering long-term goals is a crucial part of SEO success.

Keep these SEO trends to watch for in 2019 in mind when developing search engine optimization strategies that will keep your brand in the forefront of viewers’ minds and at the top of SERPs not only this year but in the future.

Let Top Marketing Agency help. Contact us at (888) 843-9840 to schedule a consultation.

Share

Google Rating

5.0

Customer Testimonials “Top Marketing Agency”

⭐⭐⭐⭐⭐
We are very happy with the services received from Top Marketing Agency. They are a professionally managed company and take all the necessary action in time.

⭐⭐⭐⭐⭐
Top Marketing Agency optimized our website. Our SEO rankings and traffic improved. We've seen our organic traffic and leads grow.

⭐⭐⭐⭐⭐
Top Marketing Agency team is doing a good job, but we believe we can always achieve better results with our combined efforts! All the Best!

⭐⭐⭐⭐⭐
We have been using Top Marketing Agency services for close to a year now. We have seen quantifiable improvement in terms of website traffic, keyword rankings, and website speed.

⭐⭐⭐⭐⭐
Great company, this company helped me bring lots of traffic to my website and made my company profitable I recommend this company to everyone, my website sales increased 25% within 2 months

⭐⭐⭐⭐⭐
Top Marketing Agency and their team are the best of the industry. I have a small company and trust them 100%.  One sale pays for the service. Highly recommend!

⭐⭐⭐⭐⭐
By far one of the best companies, I have ever worked with. They are always attentive, provide great work, and the SEO value they provide is unbeatable. They always cater to my requests and go above and beyond in every way possible.

⭐⭐⭐⭐⭐
Top Marketing Agency is a professional and reliable company that offers great value at all times. We have been working with them for a long time and had a lot of success together.

⭐⭐⭐⭐⭐
Thanks for the fast design and layout of my website! Top Marketing Agency is first class and your help was awesome... Thanks again!

⭐⭐⭐⭐⭐
If you’re looking for a company to do your SEO Look no further than Top Marketing Agency. We have been with Top Marketing Agency for over a year and really enjoy working with him and the SEO results he has gained for us. Wonderful company and service.

Copyright 2021 © Top Marketing Agency, All rights reserved.