SEO In 2018
Search Engine Optimization (SEO) is likely the most powerful tool in your bag, and 2018 should be all about optimizing it. A whopping 93% of web users start with a search engine, so make sure you are paying attention to how well your SEO is performing in the new year.
1. Voice Search
Google has reported that 20% of online searches are being conducted with a voice search. What this means for your SEO is more long-tail keywords, keeping in mind the way people naturally speak, and incorporating that into your SEO strategy.
2. User Experience
Google examines a sites user experiences, and if you want to rank high on results pages, user experience should be a priority of your website design, load speed, navigation and readability.
If you have a brick and mortar storefront, get cozy with Google Local. Google is going to cater to searches based on location, including searches for such and such “near me”. Make sure you are optimized on Google Local.
4. Build Relationships to Build Links
Backlinks, links that point to your website from other sites, have always been important to SEO. Think strategically about how you can build relationships with other in your industry, or others outside your industry that might complement what you do, that might help you generate quality links back to your website through such sharing as content and blogs. Remember: quality matters more than quantity.
5. Mobile First
This should come as no surprise. Google has been warning us that they will launch their “mobile-first” indexing, and 2018 is most likely be the year it rolls out. More than half of all web traffic now comes from mobile devices, and your website needs to offer your users a great experience no matter their viewing device. Responsive web design is key.
If your business is in need of Search Engine Optimization, or if you want to re-evaluate your strategy in the new year, contact Top Marketing Agency at (888)843-9840. We’ll look forward to working with you earn more traffic, more leads, and more sales.