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SEO & CRO 101: Improve Your Conversion Rates With Search Engine Optimization

SEO & CRO 101: Improve Your Conversion Rates With Search Engine Optimization

August 22, 2019
Topic: Blog

SEO & CRO 101: Improve Your Conversion Rates With Search Engine Optimization

Are you looking for ways to level up your metrics with effective search engine optimization? Top Marketing Agency relies on a diverse and well-rounded team to bring our clients the best in marketing strategies and tactics to boost conversions, sales, and more.

If you’re new to digital marketing, you may know that SEO can improve your conversion rates. But how does it work?

While optimizing search engine-oriented content is different from optimizing content for conversions, you can get excellent results by having them work in tandem. Think of it this way: SEO opens the door for visitors, and good CRO helps turn those visitors into leads, sales, and subscribers. The key is to optimize content for drawing in users and keeping them on your site.

SEO focuses on strategies to improve your ranking in search engine results through a variety of techniques like internal linking, link building, strategic keyword placement, and much more. CRO, on the other hand, focuses on qualitative and quantitative research, testing on-site elements, post-test analysis, and competitive analysis to achieve positive outcomes. SEO utilizes an understanding of search engines, while CRO focuses on understanding and adapting to user behavior on your site. SEO results also inform the decisions made for CRO practices.

Remember: good SEO draws people to your brand, and good CRO keeps them engaged and encourages them to take action.

If you want to find out more about how to improve conversion rates with search engine optimization, Top Marketing Agency is available to bring you top-tier marketing practices to boost your brand in every way. For more information about our digital marketing services, or to get your free consultation, give us a call today at (888) 843-9840.

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